Our insights
For in-depth analysis and data-driven insights, please scroll down to access our recent Ipsos iris reports.
Helping agencies plan online campaigns to provide optimal reach for client’s media budgets
Ipsos iris now allows analysis by top 100 cities and towns Helping you to better understand local...
Helping online publishers to grow and retain audiences using granular location data
Ipsos iris now allows analysis by top 100 cities and towns Helping you to better understand local...
UKOM’s September 2021 Digital Market Overview
Welcome to the September 2021 Digital Market Overview. This is the first report since Ipsos iris...
Ipsos iris Case Study: Growing your audience in the travel sector
This case study provides a deep dive into the travel category using Ipsos iris data. Ipsos iris is...
Ipsos iris Reporting Interface
Our intuitive and straightforward reporting interface covers the whole digital journey in one...
You Asked, We Answered: Social Media Audiences
In our ‘You asked, we answered’ series, we show you how to utilise Ipsos iris data to drive impact for your business. In this article we explore how lifestyle statements can help you effectively tailor your campaign messaging to different social media platforms.
Podcast: IAB UK interviews UKOM and Ipsos
In the latest IAB UK Podcast James Chandler sits down with UKOM’s CEO Ian Dowds and Tasneem Ali,...
Over 75s fuelling UK online growth
Since the start of the pandemic, the UK internet population has increased by 6% (2.7m), now sitting just shy of 50m. Here we explore how older audiences are driving this increase and where they are spending their time online.
Post-pandemic universe introduces a refreshed set of weighting targets
With data collection resuming post lock-down, we’re delighted to have a new, refreshed set of weighting targets which allow us to report on a post-pandemic universe from July 2021 onwards.
Social Pulse
International Women’s Day 2024
This IWD, we’ve used Ipsos iris to look at the difference between the time spent by men and women...
Ipsos iris & UKOM Win at AMRAs
The team won the award for Best Media Research Tracking or Syndicated Project in recognition of...
Leading Map Apps of London
Did you know that the daily reach of the leading map apps is higher in London compared rest of the...
Valentine’s Day 2024
Valentine's Day may be the most romantic day of the year, but if you're looking to find a date,...
Pancake Day 2024
Do you know how to make pancakes without a recipe? If you had to search online on Tuesday, then...
Olio App Doubles Users
The Olio "Share More, Waste Less" app has more than doubled its users over 12 months, making it...
Ipsos iris & UKOM Awarded by MRG
Thrilled to share that UKOM and the Ipsos iris team have been honoured at the Media Research Group...
Monzo Bank Most Popular for 25-34
Did you know that Monzo Bank is the most used banking app among 25-34 year olds?According to Ipsos...
Black Friday 2023
Black Friday is one of the most popular shopping periods for people to bag great discounts. With...