Our insights
For in-depth analysis and data-driven insights, please scroll down to access our recent Ipsos iris reports.
UKOM’s September 2021 Digital Market Overview
Welcome to the September 2021 Digital Market Overview. This is the first report since Ipsos iris...
Ipsos iris Case Study: Growing your audience in the travel sector
This case study provides a deep dive into the travel category using Ipsos iris data. Ipsos iris is...
Ipsos iris Reporting Interface
Our intuitive and straightforward reporting interface covers the whole digital journey in one...
You Asked, We Answered: Social Media Audiences
In our ‘You asked, we answered’ series, we show you how to utilise Ipsos iris data to drive impact for your business. In this article we explore how lifestyle statements can help you effectively tailor your campaign messaging to different social media platforms.
Podcast: IAB UK interviews UKOM and Ipsos
In the latest IAB UK Podcast James Chandler sits down with UKOM’s CEO Ian Dowds and Tasneem Ali,...
Over 75s fuelling UK online growth
Since the start of the pandemic, the UK internet population has increased by 6% (2.7m), now sitting just shy of 50m. Here we explore how older audiences are driving this increase and where they are spending their time online.
Post-pandemic universe introduces a refreshed set of weighting targets
With data collection resuming post lock-down, we’re delighted to have a new, refreshed set of weighting targets which allow us to report on a post-pandemic universe from July 2021 onwards.
Ipsos iris Case Study: Supporting your sports media planning and audience growth
Tasneem Ali, Client Director at Ipsos presents an Ipsos iris case study that evaluates integrating sports online audience data into the online media buying and planning journey.
You Asked, We Answered: Daily data
In our ‘You asked, we answered’ series, we show you how to utilise Ipsos iris data to drive impact for your business. In this article to explore the power of Daily Data.
Social Pulse
Music Streaming Apps
We've used Ipsos iris to compare the three biggest music streaming apps: Apple Music, Spotify and...
Amazon Prime Day
Amazon's annual Prime Day event took place on Tuesday and Wednesday, with shoppers snapping up...
Time on Twitter Falls 16% Following Tweet Restrictions
Published 5th July 2023 Twitter’s decision to apply a temporary limit to the number of tweets...
Panel Introduction Video
Ipsos iris is the UK’s official online measurement tracker, set up in conjunction with UKOM, the...
Reddit Recovers Following Community Protest
Our recent analysis of Reddit usage data from May 27th to June 25th reveals a notable impact...
Sky Scores Hole in One
A long weekend of sport saw the Sky Go app score a hole in one with some of its largest audiences...
Comparing the Comparisons
For millions across the country, the rising cost of living continues to be front of mind. Using...
Apple TV+
The streaming market is increasingly fragmented, with more and more players competing for our...
King Charles’ Coronation
With the crowning of King Charles III representing the first coronation in seventy years, it is...