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Ipsos iris Case Study: Growing your audience in the travel sector

Ipsos iris Case Study: Growing your audience in the travel sector

Case Studies, Ipsos insights

This case study provides a deep dive into the travel category using Ipsos iris data. Ipsos iris is the UKOM endorsed solution for online audience measurement in the UK. The analysis uncovers an in-depth understanding of the online travel agent sector and its key...
Ipsos iris Case Study: Supporting your sports media planning and audience growth

Ipsos iris Case Study: Supporting your sports media planning and audience growth

Case Studies, Ipsos insights

Ipsos iris is the UKOM endorsed solution for online audience measurement in the UK. Tasneem Ali, Client Director at Ipsos presents an Ipsos iris case study that provides an overview of the sports category, key players and how to leverage your current audience to...

Recent Insights

  • You Asked, We Answered: Audience Segmentations
  • Better profiling and targeting with CACI Acorn and Fresco segments
  • You Asked, We Answered: Lifestyle Statements
  • UKOM’s January 2022 Digital Market Overview
  • Updated Ipsos iris universe estimates for January 2022 monthly release

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