Case Studies, Ipsos insights
This case study provides a deep dive into the travel category using Ipsos iris data. Ipsos iris is the UKOM endorsed solution for online audience measurement in the UK. The analysis uncovers an in-depth understanding of the online travel agent sector and its key...
Case Studies, Ipsos insights
Ipsos iris is the UKOM endorsed solution for online audience measurement in the UK. Tasneem Ali, Client Director at Ipsos MORI presents an Ipsos iris case study that provides an overview of the sports category, key players and how to leverage your current audience to...
