Our team
Meet the Team
Based in the UK, the Ipsos iris team consists of over 60 people made up of researchers, data scientists, developers, and our commercial team.
James Oates
Head of Ipsos iris
James is the Head of Ipsos iris and is responsible for ensuring the overall delivery of Ipsos iris against the agreed UKOM specification. James joined the Ipsos team in February 2022 and brings over 20 years of experience working with continuous panel-based approaches, having worked previously at Nielsen media leading the Nielsen UK team and at Nielsen IQ leading panel, analytics and client service teams.
James Torr
Senior Client Director
James has overall responsibility for taking Ipsos iris to market, embedding it across the industry and making Ipsos iris famous as the industry tool for understanding online behaviour. James has over 15 years of experience working with media owners, agencies and advertisers on syndicated research. He’s ideally placed to help you identify the impact Ipsos iris can make on you and your business, allowing you to act smarter and make better decisions.
Joud Nawar
Head of Online Audience Measurement UK
Joud leads the Online Audience Measurement section of Ipsos iris, working with multiple different stakeholders in order to deliver project specifications. Joud leverages his 14 years of marketing research experience, with strong expertise in managing offline and digital media audience measurement project development based on industry requirements.
Pero Desovic
Lead Data Product Manager
Pero leads the data science team for the Ipsos iris project. His remit involves production of daily and monthly data and new data developments. He works closely with data providers, reporting, and commercial teams to maintain seamless production of data while tailoring the development of new solutions to be market ready. Pero has nearly a decade of experience in the research industry, with a primary focus on digital media measurement and product development.