Webinar | Ipsos iris: A new understanding of online audiences

Webinar | Ipsos iris: A new understanding of online audiences

Ipsos is excited to provide an update on what the launch of Ipsos iris, the UKOM endorsed solution for online audience measurement in the UK, means for the industry.  Join us on 06 July where our presenters will demonstrate the unique features of Ipsos iris...
Don’t look back in anger

Don’t look back in anger

Author: Richard Marks With the advent of UKOM Ipsos iris, industry expert Richard Marks looks at the precedents for handling a change in measurement and argues that it’s important to embrace that change rather than attempt to compare with the past. Ipsos iris, the new...
Ipsos iris April data release, UKOM endorsed

Ipsos iris April data release, UKOM endorsed

As the new UKOM endorsed solution for online audience measurement in the UK, Ipsos is excited to have released Ipsos iris monthly data for April. Key dates: April monthly data release 25 May 2021The embargo date for sharing Ipsos iris data publicly is Monday 07 June...
Future-ready trumps future-proof in audience measurement

Future-ready trumps future-proof in audience measurement

Author: Katherine Page The popular phrase ‘future proof’ is appealing, but the idea that online audience measurement systems can be somehow ‘proofed’ against market disruption is wrong. Far better to learn with the future, as Katherine Page argues with the imminent...