Don’t look back in anger
Author: Richard Marks With the advent of UKOM Ipsos iris, industry expert Richard Marks looks at the precedents for handling a change in measurement and argues that it’s important to embrace that change rather than attempt to compare with the past. Ipsos iris, the new...
Ipsos iris April data release, UKOM endorsed
As the new UKOM endorsed solution for online audience measurement in the UK, Ipsos is excited to have released Ipsos iris monthly data for April. Key dates: April monthly data release 25 May 2021The embargo date for sharing Ipsos iris data publicly is Monday 07 June...
Ipsos iris launches as the new UKOM endorsed UK standard for online audience measurement
Ipsos and the online audience measurement body UKOM (UK Online Measurement Ltd.) announce the launch of Ipsos iris, the new UK industry standard for online audience measurement. The launch is the culmination of several years of consultation, design and implementation....
Future-ready trumps future-proof in audience measurement
Author: Katherine Page The popular phrase ‘future proof’ is appealing, but the idea that online audience measurement systems can be somehow ‘proofed’ against market disruption is wrong. Far better to learn with the future, as Katherine Page argues with the imminent...