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Future-ready trumps future-proof in audience measurement

Author: Katherine Page The popular phrase ‘future proof’ is appealing, but the idea that online audience measurement systems can be somehow ‘proofed’ against market disruption is wrong. Far better to learn with the future, as Katherine Page argues with the imminent...

New Vendor Registration to IAB Europe’s Transparency and Consent Framework

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Today, Ipsos MORI announced their approved status as the latest vendor to join IAB Europe’s Transparency and Consent framework. The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain ensure that they comply...

For audience measurement in the digital age, few organisations or JICs can successfully go it alone. David Fletcher looks at how UKOM is finding strength in collaboration

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Author: David Fletcher, Chief Data Officer at Wavemaker In their book Six Simple Rules, the Boston Consulting Group authors Yves Morieux and Peter Tollman posit that too many businesses are using management techniques that just don’t fit with modern business...

Future-ready trumps future-proof in audience measurement

New Vendor Registration to IAB Europe’s Transparency and Consent Framework

For audience measurement in the digital age, few organisations or JICs can successfully go it alone. David Fletcher looks at how UKOM is finding strength in collaboration

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