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Working together with CACI (the provider for consumer segmentation), Ipsos has integrated Acorn and Fresco segments into the Ipsos iris dataset. Acorn is a consumer classification that segments the UK population based on demographic data, social factors, population,...
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The latest survey data from PAMCo (for Great Britain) and RAJAR (for Northern Ireland) has been used to update our Ipsos iris Establishment Survey and updated universe estimates in January 2022. The pandemic has led to a considerable change in the number and profile...
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Launching last year, as the UKOM endorsed solution for UK online audience measurement, Ipsos iris has been quickly adopted by the industry. It is helping companies navigate the online space to grow audiences, sell advertising, and spend advertiser budgets more...
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Ipsos iris now allows analysis by top 100 cities and towns Helping you to better understand local audiences, the release of the UK’s top 100 cities and towns, by population size, is the latest development to our Ipsos iris solution*. This additional demographic...
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Ipsos iris now allows analysis by top 100 cities and towns Helping you to better understand local audiences, the release of the UK’s top 100 cities and towns, by population size, is the latest development to our Ipsos iris solution*. This additional demographic...
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The weightings with which we create the Ipsos iris universe are based on estimates from the PAMCo Establishment Survey. Due to data collection ceasing when the pandemic hit in early 2020, these weightings had remained unchanged for some time. With data collection...
