Our lives revolve around the internet and understanding an audience’s digital behaviour is key to making smarter marketing decisions. But, given how vast and complex it is, how can we understand what audiences are doing online? Watch the recording of this...
Working together with CACI (the provider for consumer segmentation), Ipsos has integrated Acorn and Fresco segments into the Ipsos iris dataset. Acorn is a consumer classification that segments the UK population based on demographic data, social factors, population,...
The latest survey data from PAMCo (for Great Britain) and RAJAR (for Northern Ireland) has been used to update our Ipsos iris Establishment Survey and updated universe estimates in January 2022. The pandemic has led to a considerable change in the number and profile...
Launching last year, as the UKOM endorsed solution for UK online audience measurement, Ipsos iris has been quickly adopted by the industry. It is helping companies navigate the online space to grow audiences, sell advertising, and spend advertiser budgets more...
Ipsos iris now allows analysis by top 100 cities and towns Helping you to better understand local audiences, the release of the UK’s top 100 cities and towns, by population size, is the latest development to our Ipsos iris solution*. This additional demographic...
Ipsos iris now allows analysis by top 100 cities and towns Helping you to better understand local audiences, the release of the UK’s top 100 cities and towns, by population size, is the latest development to our Ipsos iris solution*. This additional demographic...
