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Better profiling and targeting with CACI Acorn and Fresco segments

Better profiling and targeting with CACI Acorn and Fresco segments

News

Working together with CACI (the provider for consumer segmentation), Ipsos has integrated Acorn and Fresco segments into the Ipsos iris dataset. Acorn is a consumer classification that segments the UK population based on demographic data, social factors, population,...
Updated Ipsos iris universe estimates for January 2022 monthly release

Updated Ipsos iris universe estimates for January 2022 monthly release

News

The latest survey data from PAMCo (for Great Britain) and RAJAR (for Northern Ireland) has been used to update our Ipsos iris Establishment Survey and updated universe estimates in January 2022. The pandemic has led to a considerable change in the number and profile...
Ipsos iris – join the industry in making the best decisions for your clients

Ipsos iris – join the industry in making the best decisions for your clients

News

Launching last year, as the UKOM endorsed solution for UK online audience measurement, Ipsos iris has been quickly adopted by the industry. It is helping companies navigate the online space to grow audiences, sell advertising, and spend advertiser budgets more...
Helping agencies plan online campaigns to provide optimal reach for client’s media budgets

Helping agencies plan online campaigns to provide optimal reach for client’s media budgets

News

Ipsos iris now allows analysis by top 100 cities and towns Helping you to better understand local audiences, the release of the UK’s top 100 cities and towns, by population size, is the latest development to our Ipsos iris solution*. This additional demographic...
Helping online publishers to grow and retain audiences using granular location data

Helping online publishers to grow and retain audiences using granular location data

News

Ipsos iris now allows analysis by top 100 cities and towns Helping you to better understand local audiences, the release of the UK’s top 100 cities and towns, by population size, is the latest development to our Ipsos iris solution*. This additional demographic...
Post-pandemic universe introduces a refreshed set of weighting targets

Post-pandemic universe introduces a refreshed set of weighting targets

News

The weightings with which we create the Ipsos iris universe are based on estimates from the PAMCo Establishment Survey. Due to data collection ceasing when the pandemic hit in early 2020, these weightings had remained unchanged for some time. With data collection...
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Recent Insights

  • You Asked, We Answered: Audience Segmentations
  • Better profiling and targeting with CACI Acorn and Fresco segments
  • You Asked, We Answered: Lifestyle Statements
  • UKOM’s January 2022 Digital Market Overview
  • Updated Ipsos iris universe estimates for January 2022 monthly release

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