For millions across the country, the rising cost of living continues to be front of mind. Using Ipsos iris, we can see the impact this has had on the audience for price comparison sites, and how this varies across CACI’s Fresco financial segments.
The group that has seen the biggest drop in audience is the ‘Road to Retirement’ segment. This group are older, mortgage-free couples, so might be more likely to absorb rising bills more easily, with only Moneysupermarket Group (+4%) seeing a small year on year rise in visitors from this group.
Additionally, while ‘Rising Metropolitans’ were less likely to visit comparison sites such as MoneySuperMarket (-5%), Compare the Market (-9%), or Go.Compare (-21%), there was still a rise (+28%) for Uswitch among this audience.
When comparing between March 2022 and March 2023, the biggest change in overall usage was among ‘Constrained Parents’ – the Fresco segment for single parents struggling to make ends meet – with Uswitch seeing the biggest rise in audience (+53%) from this group.
This was followed by ‘Mid-life Pressed Renters’ who are described as struggling singles or couples and who also see a large rise in usage (+32%) for Uswitch.