Did You Know? Dating Apps

Did You Know? Dating Apps

Ipsos insights

Ipsos iris can also look at specific apps, or groups of apps, and break these down into distinct demographic groups. For this “Did You Know”, we’ve chosen to focus on dating apps, and the reach that some of the leading apps have. This is especially...
Industry Deep Dive: Travel

Industry Deep Dive: Travel

Ipsos insights

When it comes to travel, traffic is normally a bad thing – but not online. Here, traffic is booming: travel sites reach over 12 million people a day, 30 million people a week and 41 million people a month. How can we break this audience down to understand its...
Industry Deep Dive: Home & Garden

Industry Deep Dive: Home & Garden

Ipsos insights

The Home and Garden category reaches 31 million people a month – but how do we unlock the value of such a large audience? Using Ipsos iris we’ve split the Home and Garden category into two parts – retail visitors (like B&Q, IKEA, etc.) and lifestyle visitors (like...