Did You Know: Valentine’s Day 2023

Did You Know: Valentine’s Day 2023

Valentine’s Day is one of the most awaited events of the year, and it presents brands with a unique opportunity to engage with their audiences in unique ways. Ipsos iris data shows that people approach this romantic holiday differently, and provides meaningful...
Industry Deep Dive: Events & Attractions

Industry Deep Dive: Events & Attractions

2021-22 was a key time for the Events and Attractions category, as pandemic restrictions were lifted in the UK and the sector began to recover. By utilising Ipsos iris’s platform, several key themes have emerged over this period. Events and Attractions content reaches...