Did You Know: Gambling engagement at Cheltenham Festival
The Cheltenham Gold Cup is one of the largest betting days in the horse racing calendar and this year was no exception. There were significant increases in time being spent across betting apps compared to the previous week for both female and male audiences 18+....
Driving Digital Growth: Data-Driven Solutions for Better Outcomes
Dave Carpenter of Goodstuff Communications reveals how the Ipsos iris platform is helping to elevate digital implementation planning and delivering value to clients. Ipsos iris recently hosted the Driving Digital Growth event, where we invited Dave Carpenter to...
You Asked, We Answered: Data-driven decision making
How can Ipsos Iris data give you insights to improve business decision making? One of the key benefits of the Ipsos iris dataset is the level of granular insight it provides across websites and target audiences. A digital publisher can profile their audience on...
Did You Know: Valentine’s Day 2023
Valentine’s Day is one of the most awaited events of the year, and it presents brands with a unique opportunity to engage with their audiences in unique ways. Ipsos iris data shows that people approach this romantic holiday differently, and provides meaningful...