The Emerging Trends of 2023

The Emerging Trends of 2023

Ipsos iris is a powerful tool for giving you rich and regular insights on your users, as well as those of your competitors. However, it can also help you explore higher-level and longer-term trends across your category, across adjacent markets and even across the...
Industry Deep Dive: Fitness & Exercise

Industry Deep Dive: Fitness & Exercise

Did you know that over 22 million people visit the exercise and fitness category online each month? That’s 45% of the total internet population who visit gym sites, read fitness content, and track their fitness online. But what do we learn when we track this audience...
Industry Deep Dive: Social Media

Industry Deep Dive: Social Media

Social media is huge: the average person spends over a third of their time online on social media sites and apps, making it an incredibly important channel for advertisers.  In fact, according to the Internet Advertising Bureau (IAB UK), social accounted for 65% of...
Did You Know? Dating Apps

Did You Know? Dating Apps

Ipsos iris can also look at specific apps, or groups of apps, and break these down into distinct demographic groups. For this “Did You Know”, we’ve chosen to focus on dating apps, and the reach that some of the leading apps have. This is especially...