UKOM’s September 2021 Digital Market Overview

UKOM’s September 2021 Digital Market Overview

Welcome to the September 2021 Digital Market Overview. This is the first report since Ipsos iris became UKOM’s approved solution for internet audience measurement data. The DMO provides a top-line snapshot of the UK population’s online behaviour across PCs, tablets...
Over 75s fuelling UK online growth

Over 75s fuelling UK online growth

Author: James Torr, Senior Director at Ipsos MORI My mother, prior to COVID-19, tried online shopping once. She was so annoyed by the substituted items she vowed never to go back; I seem to remember a chicken for a lamb joint she’d requested particularly irked her....