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You Asked, We Answered: Audience Segmentations

You Asked, We Answered: Audience Segmentations

Ipsos insights, You asked, we answered

How do I gain a better market understanding through advanced audience segments? Granular audience profiles can help you understand and navigate market changes. For instance, in financial services it is estimated that by the end of 2022, 93% [1] of the UK adult...
You Asked, We Answered: Audience Segmentations

You Asked, We Answered: Lifestyle Statements

Ipsos insights, You asked, we answered

How do I effectively plan in 2022 to engage more with the right audience? Ipsos iris data helps marketers make informed decisions about their category, brand, and online audiences by leveraging granular and robust data available in an easy-to-use interface. Let’s...
You Asked, We Answered: Audience Segmentations

You Asked, We Answered: Social Media Audiences

Ipsos insights, You asked, we answered

How do I leverage Ipsos iris lifestyle data to effectively customise a campaign for social media audiences? Ipsos iris has over 30 lifestyle statements available, allowing subscribers to go beyond the standard demographics and truly understand the motivations behind...
You Asked, We Answered: Audience Segmentations

You Asked, We Answered: Daily data

Ipsos insights, You asked, we answered

How do I leverage Ipsos iris Daily Data to gain a deeper understanding of online audiences? Ipsos iris (the UKOM-endorsed solution for UK online audience measurement) was created by Ipsos to provide richer insights across online audiences. With a 36-hour turnaround...

Recent Insights

  • UKOM’s April 2022 Digital Market Overview
  • You Asked, We Answered: Audience Segmentations
  • Better profiling and targeting with CACI Acorn and Fresco segments
  • You Asked, We Answered: Lifestyle Statements
  • UKOM’s January 2022 Digital Market Overview

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