Ipsos insights, You asked, we answered
How can I maximise my marketing investment across media and reach Light TV viewers? Ipsos iris data provides you with the tools you need to target hard to reach audiences so that you can build awareness, engagement, and improve both efficiency and effectiveness of...
Ipsos insights, You asked, we answered
How can Ipsos Iris data give you insights to improve business decision making? One of the key benefits of the Ipsos iris dataset is the level of granular insight it provides across websites and target audiences. A digital publisher can profile their audience on...
Ipsos insights, You asked, we answered
How can Ipsos iris underpin my content strategy and development? Ipsos iris is an essential tool when it comes to defining and understanding your audience profiling. With the data, you can tailor your content directly to inform future growth opportunities among...
Ipsos insights, You asked, we answered
How do I grow market share? By relying on digital analytic tools to understand your own website audiences, you can only get part of the picture. To drive and grow market share, a more holistic view of your market and your relative performance against competitors is...
Ipsos insights, You asked, we answered
How can I target and market to sports enthusiasts across the internet? Ipsos iris data helps marketers make informed decisions about their category, brand, and online audiences by leveraging granular and robust data available in an easy-to-use interface. As we...
Ipsos insights, You asked, we answered
How do I gain a better market understanding through advanced audience segments? Granular audience profiles can help you understand and navigate market changes. For instance, in financial services it is estimated that by the end of 2022, 93% [1] of the UK adult...
