Ipsos invites all publishers to tag their digital assets to guarantee accurate measurement within Ipsos iris, the new solution endorsed by UKOM as the industry standard for UK online audience measurement from January 2021. Why tag? Tagging will help ensure that...
As of January 2021, Ipsos iris is the new UKOM endorsed solution for online audience measurement. Ipsos iris has been designed for the needs of the industry; via a rigorous, simple and transparent single-source solution we’ll provide more frequent and...
