Tagging Apps with UKOM and Ipsos iris

Tagging Apps with UKOM and Ipsos iris

How it works

Author: Jing-Shyang Yeow, Ipsos Over the last decade, millions of apps have been made available for billions of users to download and enjoy. If I head to the app store on my phone and I can solve any one of my daily ‘problems’, from sleep tracking to step walking, and...
Tagging Starts Here

Tagging Starts Here

How it works

Ipsos invites all publishers to tag their digital assets to guarantee accurate measurement within Ipsos iris, the new solution endorsed by UKOM as the industry standard for UK online audience measurement from January 2021. Why tag?  Tagging will help ensure that...
Tag Up and be Counted

Tag Up and be Counted

How it works

As of January 2021, Ipsos iris is the new UKOM endorsed solution for online audience measurement.    Ipsos iris has been designed for the needs of the industry; via a rigorous, simple and transparent single-source solution we’ll provide more frequent and...