Our recent analysis of Reddit usage data from May 27th to June 25th reveals a notable impact during the #RedditProtest in June.  

Key findings:  

📉 A drop in daily audience numbers on June 12th, the day the protest began.  

⏳ Total minutes spent on the platform also decreased significantly on June 12th.  

📈 Both metrics gradually increased after June 14th, the day the initial protest ended. 

Endorsed by UKOM, Ipsos iris provides valuable insights into online audience behaviour. These insights from #Ipsosiris can help businesses and marketers understand the impact of events like the Reddit protest on user behaviour and engagement.