Below you’ll find the most recently published Ipsos iris monthly data (August 2023) for the UK’s top 20 online group properties, endorsed by UKOM.

The Ipsos iris August rankings for the UK’s top 20 most visited organisations are now available.

Sky Sports video off-platform plugin data was reported for the first time in August ’23, with shich Sky has risen one place in the rankings. Coupled with the start of the Premier League season, Sky saw time spent increase by +184mm across all UK adults.

This month, the categories which experienced the largest month on month growth for audience include Games (+898k), Business Sectors(+660k), Health (+548k) and Sports (+589k). The Sports – Football sub-category saw a notable rise (+4.5m) due to the start of the Premier League as well as the Women’s World Cup.

Engagement (Time Spent) on E-commerce brands Temu (+31mm, or 14.2%) and Vinted (+28mm, or 44.0%) sharply rose. For more information about the retail sector visit our Retail Media Content Hub to watch our deep dive webinar.

Source: Ipsos iris Online Audience Measurement Service, August 2023

Base - All aged 15+ years using PC/Laptop, smartphone or tablet device(s) in that month*

*NB Duration (Total Mins (MM) & Avg. Mins PP) not measured for websites or apps running in device background/'out of focus'

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