Our insights
UKOM’s September 2021 Digital Market Overview
Welcome to the September 2021 Digital Market Overview. This is the first report since Ipsos iris...
Ipsos iris Case Study: Growing your audience in the travel sector
This case study provides a deep dive into the travel category using Ipsos iris data. Ipsos iris is...
Ipsos iris Reporting Interface
Our intuitive and straightforward reporting interface covers the whole digital journey in one...
You Asked, We Answered: Social Media Audiences
In our ‘You asked, we answered’ series, we show you how to utilise Ipsos iris data to drive impact for your business. In this article we explore how lifestyle statements can help you effectively tailor your campaign messaging to different social media platforms.
Podcast: IAB UK interviews UKOM and Ipsos
In the latest IAB UK Podcast James Chandler sits down with UKOM’s CEO Ian Dowds and Tasneem Ali,...
Over 75s fuelling UK online growth
Since the start of the pandemic, the UK internet population has increased by 6% (2.7m), now sitting just shy of 50m. Here we explore how older audiences are driving this increase and where they are spending their time online.
Post-pandemic universe introduces a refreshed set of weighting targets
With data collection resuming post lock-down, we’re delighted to have a new, refreshed set of weighting targets which allow us to report on a post-pandemic universe from July 2021 onwards.
Ipsos iris Case Study: Supporting your sports media planning and audience growth
Tasneem Ali, Client Director at Ipsos presents an Ipsos iris case study that evaluates integrating sports online audience data into the online media buying and planning journey.
You Asked, We Answered: Daily data
In our ‘You asked, we answered’ series, we show you how to utilise Ipsos iris data to drive impact for your business. In this article to explore the power of Daily Data.
Social Pulse
Dating Sunday
The first Sunday of the new year has been dubbed “Dating Sunday”; the busiest day for #dating apps...
Did You Know: Gambling engagement at Cheltenham Festival
The Cheltenham Gold Cup is one of the largest betting days in the horse racing calendar and this...
Did You Know: Valentine’s Day 2023
Valentine's Day is one of the most awaited events of the year, and it presents brands with a...