In the latest IAB UK Podcast James Chandler sits down with UKOM’s CEO Ian Dowds and Tasneem Ali, Client Director at Ipsos MORI to talk about Ipsos iris – the new online audience measurement solution for UK audiences, which was launched earlier this year.

The podcast covers:
• Who the online measurement tool is for
• The valuable insights that can be obtained from it
• Who UKOM are and why they chose to endorse Ipsos iris
• As well as touching on the partnership’s potential for the future.

Listen here:

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