This case study provides a deep dive into the travel category using Ipsos iris data. Ipsos iris is the UKOM endorsed solution for online audience measurement in the UK. The analysis uncovers an in-depth understanding of the online travel agent sector and its key competitive set.
The key outcomes for this exploration are to understand:
• Which sector do online travel agents compete with the most?
• Where can the travel agents grow their audience from?
• Are we reaching the right audience?
Watch the recording here to see how our data can be used to support your business further.