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This case study provides a deep dive into the travel category using Ipsos iris data. Ipsos iris is the UKOM endorsed solution for online audience measurement in the UK. The analysis uncovers an in-depth understanding of the online travel agent sector and its key competitive set.

The key outcomes for this exploration are to understand:
• Which sector do online travel agents compete with the most?
• Where can the travel agents grow their audience from?
• Are we reaching the right audience?

Watch the recording here to see how our data can be used to support your business further.

For more information about how Ipsos iris can answer your key business measures, fill out the form here or contact the Ipsos iris commercial team.