Data at your fingertips
Our intuitive and straightforward reporting interface covers the whole digital journey in one place and has a smarter design to help you make better decisions. Book a demo to explore the platform with one of our experts.
How it works
Ipsos iris, the UKOM endorsed solution, has been designed for the needs of the industry in order to provide an online audience measurement solution that is rigorous, transparent, simple, and can easily be embedded at every level of your business.
The essential foundation for any measurement survey – the establishment survey will provide digital universe estimates and panel recruitment targets.
Online reporting tool
Our intuitive reporting UI has been designed with client feedback and has two main functions: daily dashboard and report types.
10,000 single-source mobile first, multi device panel
A single-source high-quality panel provides a simple and transparent solution to passively understand people’s cross-device behaviour.
As one of the UK’s leading online audience measurement companies, we work with you to deliver tailored solutions in line with your goals.
A tag insterted into websites and a SDK in apps allows visitors to sites and apps to be counted.
World class data science
Data science brings together single-source panel data and site-centric measurement to create people based audience estimates, and deliver high-quality data to market.
What it measures
Our key metrics are designed to give you a robust view of UK online audience behaviour across devices.
PC / laptop, smartphone and tablets
Providing you a robust view of UK online audience behaviour across devices.
Use our reach, time spent, page views and composition/index metrics to gain deeper insight into website and app performance.
Going beyond demographics to provide attitudinal comparisons across a wide range of areas.
Uncover the benefits of separating your target audience by nation, ITV region and by over 100+ cities and towns.
Five level structure
Understand audience behaviour by drilling down from an organisation structure right into section level data.
Providing an understanding of detailed demography, including: age, gender, social grade and region.
Ability to segment the data by day, by week or by month along with daypart splits. Giving you granular data to power your decision making.
Providing you with daily data, with a 36 hour delay, enabling you to make more precise decisions.
Insights to inform every area of your business
Our solution can help inform decision making across your business with insights that drive results.
If you are a media agency
1. Research and data
Quicker, more relevant insights for your clients.
Complete online market understanding and better targeting.
Multi-device analysis by channel and brand forming the foundation of the media plan.
Foundational media plan underpins the buy.
5. Post evaluation
Campaign measurement to help prove ROI.
If you are a media owner
1. Research, data and insights
Derive insights, tell better stories, understand duplication, drive loyalty and identify opportunities for growth.
Better market understanding to help power an effective strategy.
Granular, richer data allowing you to build compelling sales narratives and campaign measurement to help support ROI.
Power your content creation and deliver differentiation for your brand in market.
If you are an advertiser
1. Market and audience intelligence
Providing trends, market insights, and estimates of the UK digital market for continuous planning, helping you understand the market opportunity.
2. Competitive intelligence
Benchmarking usage and attitudes of consumers on competitive sites, along with journey mapping to monitor your competitors.
3. Research, consumer data, and insight
Understand the online consumer journey to help you in building your digital strategy.
4. Media strategy
Understand which platforms work best to establish where you should make your business investments.
5. Advertising strategy
Establish where, when and how often you should advertise and which digital platforms to invest in.