What it measures
Our key metrics are designed to give you a robust view of UK online audience behaviour across devices.
PC / laptop, smartphone and tablets
Providing you a robust view of UK online audience behaviour across devices.
Use our reach, time spent, page views and composition/index metrics to gain deeper insight into website and app performance.
Going beyond demographics to provide attitudinal comparisons across a wide range of areas.
Uncover the benefits of separating your target audience by nation, ITV region and by over 100+ cities and towns.
Five level structure
Understand audience behaviour by drilling down from an organisation structure right into section level data.
Providing an understanding of detailed demography, including: age, gender, social grade and region.
Ability to segment the data by day, by week or by month along with daypart splits. Giving you granular data to power your decision making.
Providing you with daily data, with a 36 hour delay, enabling you to make more precise decisions.