Our offer

Data at your fingertips

Our intuitive and straightforward reporting interface covers the whole digital journey in one place and has a smarter design to help you make better decisions. Book a demo to explore the platform with one of our experts.

How it works

Ipsos iris, the only industry endorsed solution, has been designed for the needs of your industry in order to provide an online audience measurement solution that is rigorous, transparent, simple, and can easily be embedded at every level of your business.

Establishment survey

The establishment survey is an essential foundation of any measurement survey, and provides digital universe estimates and panel recruitment targets.

Online reporting tool

Our intuitive reporting UI has been designed using client feedback and has two main functions: daily dashboard and report types.

10,000 single-source, multi device passive panel

A single-source high-quality panel provides a simple and transparent solution to passively understand visitor’s cross-device behaviour.

Tailored approach

As one of the UK’s leading online audience measurement companies, we can adapt to your needs, including server-to-server data and bespoke project opportunities.

Site-centric measurement

A tag inserted into websites, and an SDK in apps, allows visitors to sites and apps to be counted, while our technology deduplicates this so you don’t count the same visitor twice.

World class data science

Our data science methodologies bring together single-source panel data and site-centric measurement to create people based audience estimates, and deliver high-quality data to market.

What we report on

Our key metrics are designed to give you a robust view of UK online audience behaviour across devices.

PC / laptop, smartphone and tablets

Providing you a robust view of UK online audience behaviour across devices.

30+ Metrics

Use our reach, time spent, page views and composition / index metrics to gain deeper insight into website and app performance.

Enhanced Audiences

Go beyond demographics to provide attitudinal comparisons across 30+ lifestyle statements and full CACI segmentation integration

Location data

Uncover the benefits of separating your target audience by nation, ITV region and by over 100+ cities and towns.

Multi-level structure

Understand audience behaviour by drilling down from an organisation structure right into section level data.

Demographic audiences

Providing an understanding of detailed demographics, including age, gender, social grade and region.

Monthly data

Ability to segment the data by day, by week or by month along with daypart splits. Giving you granular data to power your decisions.

Daily data

Providing you with daily data to enable you to make more precise decisions.

Insights to inform every area of your business

Our solution helps inform decision making across your business with insights that drive results.

Media Agency

1. Research and data

Quicker, more relevant insights for your clients.


2. Strategy

Complete online market understanding and better targeting.


3. Planning

Multi-device analysis by channel and brand forming the foundation of the media plan.


4. Buying

Foundational media plan underpins the buy.


5. Post evaluation

Campaign measurement to help prove ROI.

Media Owner

1. Research, data and insights

Derive insights, tell better stories, understand duplication, drive loyalty and identify opportunities for growth.


2. Marketing

Better market understanding to help power an effective strategy.


3. Sales

Granular, richer data allowing you to build compelling sales narratives and campaign measurement to help support ROI.


4. Editorial

Power your content creation and deliver differentiation for your brand in market.


1. Market and audience intelligence

Providing trends, market insights, and estimates of the UK digital market for continuous planning, helping you understand the market opportunity.


2. Competitive intelligence

Benchmarking usage and attitudes of consumers on competitive sites, along with journey mapping to monitor your competitors.


3. Research, consumer data, and insight

Understand the online consumer journey to help you in building your digital strategy.


4. Media strategy

Understand which platforms work best to establish where you should make your business investments.


5. Advertising strategy

Establish where, when and how often you should advertise and which digital platforms to invest in. 

Get in touch to learn more about Ipsos iris and to book a demo