Ipsos is excited to provide an update on what the launch of Ipsos iris, the UKOM endorsed solution for online audience measurement in the UK, means for the industry.
With the advent of UKOM Ipsos iris, industry expert Richard Marks looks at the precedents for handling a change in measurement and argues that it’s important to embrace that change rather than attempt to compare with the past.
As the new UKOM endorsed solution for online audience measurement in the UK, Ipsos is excited to have released Ipsos iris monthly data for April. Key dates: April monthly data release 25 May 2021The embargo date for sharing Ipsos iris data publicly is Monday 07 June...
Ipsos and the online audience measurement body UKOM (UK Online Measurement Ltd.) announce the launch of Ipsos iris, the new UK industry standard for online audience measurement.
Tagging apps on Ipsos iris allows for a better understanding of the true breadth, depth and value of your app audiences’ behaviour.
Author: Katherine Page The popular phrase ‘future proof’ is appealing, but the idea that online audience measurement systems can be somehow ‘proofed’ against market disruption is wrong. Far better to learn with the future, as Katherine Page argues with the imminent...
Ipsos MORI join IAB Europe’s Transparency and Consent Framework.
For audience measurement in the digital age, few organisations or JICs can successfully go it alone. David Fletcher looks at how UKOM is finding strength in collaboration
David Fletcher, Chief Data Officer at Wavemaker, explores the collaboration behind Ipsos iris and how the solution is being built for the needs of the industry.
Ipsos invites all publishers to tag their digital assets to guarantee accurate measurement within Ipsos iris, the new solution endorsed by UKOM as the industry standard for UK online audience measurement from January 2021.
A key part of the Ipsos iris solution is tagging. This article explains the importance of tagging and more about the Ipsos iris tag.