Our insights
Tagging Apps with UKOM and Ipsos iris
Tagging apps on Ipsos iris allows for a better understanding of the true breadth, depth and value of your app audiences’ behaviour.
Future-ready trumps future-proof in audience measurement
Author: Katherine Page The popular phrase ‘future proof’ is appealing, but the idea that online audience measurement systems can be somehow ‘proofed’ against market disruption is wrong. Far better to learn with the future, as Katherine Page argues with the imminent...
New Vendor Registration to IAB Europe’s Transparency and Consent Framework
Ipsos MORI join IAB Europe’s Transparency and Consent Framework.
For audience measurement in the digital age, few organisations or JICs can successfully go it alone. David Fletcher looks at how UKOM is finding strength in collaboration
David Fletcher, Chief Data Officer at Wavemaker, explores the collaboration behind Ipsos iris and how the solution is being built for the needs of the industry.
Tagging Starts Here
Ipsos invites all publishers to tag their digital assets to guarantee accurate measurement within Ipsos iris, the new solution endorsed by UKOM as the industry standard for UK online audience measurement from January 2021.
Tag Up and be Counted
A key part of the Ipsos iris solution is tagging. This article explains the importance of tagging and more about the Ipsos iris tag.
Media in Context: The changing role of media in COVID-19 lockdown
This whitepaper explores changing media habits during the UK’s COVID-19 lockdown and the opportunities if holds for media brands.
Next Episode: The opportunity for podcasts
Next Episode: The Opportunity for Podcasts, explores the opportunities for podcasts in a rapidly changing media environment, using RAJAR’s MIDAS and BBC Compass data.
Mixed Mode Surveys: Enhancing quality using online and face-to-face
This paper explores a variety of approaches where offline and online interviewing can work together to maximise response and minimise survey error.
Fortnite: Shaking the media and entertainment industry
To understand the success and cultural relevancy of Fortnite, we worked with the ISFE (Interactive Software Federation of Europe) to understand Fortnite’s cyclical relationship with content.