You Asked, We Answered: Maximising Reach and Reducing Waste
How can I maximise my marketing investment across media and reach Light TV viewers?
Did You Know: Gambling engagement at Cheltenham Festival
The Cheltenham Gold Cup is one of the largest betting days in the horse racing calendar and this year was no exception.
Driving Digital Growth: Data-Driven Solutions for Better Outcomes
Dave Carpenter of Goodstuff Communications reveals how the Ipsos iris platform is helping to deliver value.
You Asked, We Answered: Data-driven decision making
One of the key benefits of the Ipsos iris dataset is the level of granular insight it provides across websites and target audiences. A digital publisher can profile their audience on multiple levels to get a 360⁰ view of the entire brand, across multiple domains and demographics.
Did You Know: Valentine’s Day 2023
Valentine’s Day is one of the most awaited events of the year, and it presents brands with a unique opportunity to engage with their audiences in unique ways. Ipsos iris data shows that people approach this romantic holiday differently.
Industry Deep Dive: Events & Attractions
2021-22 was a key time for the Events and Attractions category, as pandemic restrictions were lifted in the UK and the sector began to recover. By utilising Ipsos iris’s platform, several key themes have emerged over this period. Events and Attractions content reaches...
Industry Deep Dive: Retail Fashion
We’ve used the Ipsos iris tool to analyse the Fashion, Style and Beauty retail category online: looking at what content is being consumed, who the audience is, and highlighting some key trends for Spring / Summer 2022. Iris data shoaws there was an audience of 35m for...
Industry Deep Dive: Finance & Banking
We’ve taken an in-depth look at the financial services industry and pulled out the most important and exciting figures from our Ipsos iris platform to form this report. Our financial lives are increasingly lived online, a fact borne out by iris data which shows that...
Driving Digital Growth: From Insight to Strategy
Amanda Wigginton of PPA shares how magazine publishers are utilising Ipsos iris to drive business strategy, audience engagement and content development at the recent Driving Digital Growth event.