Our insights

Over 75s fuelling UK online growth

Over 75s fuelling UK online growth

Since the start of the pandemic, the UK internet population has increased by 6% (2.7m), now sitting just shy of 50m. Here we explore how older audiences are driving this increase and where they are spending their time online.

read more
Don’t look back in anger

Don’t look back in anger

With the advent of UKOM Ipsos iris, industry expert Richard Marks looks at the precedents for handling a change in measurement and argues that it’s important to embrace that change rather than attempt to compare with the past.

read more
Ipsos iris April data release, UKOM endorsed

Ipsos iris April data release, UKOM endorsed

As the new UKOM endorsed solution for online audience measurement in the UK, Ipsos is excited to have released Ipsos iris monthly data for April. Key dates: April monthly data release 25 May 2021The embargo date for sharing Ipsos iris data publicly is Monday 07 June...

read more
Future-ready trumps future-proof in audience measurement

Future-ready trumps future-proof in audience measurement

Author: Katherine Page The popular phrase ‘future proof’ is appealing, but the idea that online audience measurement systems can be somehow ‘proofed’ against market disruption is wrong. Far better to learn with the future, as Katherine Page argues with the imminent...

read more

Get in touch to learn more about Ipsos iris

Contact us