Tagging apps on Ipsos iris allows for a better understanding of the true breadth, depth and value of your app audiences’ behaviour.
Author: Katherine Page The popular phrase ‘future proof’ is appealing, but the idea that online audience measurement systems can be somehow ‘proofed’ against market disruption is wrong. Far better to learn with the future, as Katherine Page argues with the imminent...
Ipsos MORI join IAB Europe’s Transparency and Consent Framework.
For audience measurement in the digital age, few organisations or JICs can successfully go it alone. David Fletcher looks at how UKOM is finding strength in collaboration
David Fletcher, Chief Data Officer at Wavemaker, explores the collaboration behind Ipsos iris and how the solution is being built for the needs of the industry.
Ipsos invites all publishers to tag their digital assets to guarantee accurate measurement within Ipsos iris, the new solution endorsed by UKOM as the industry standard for UK online audience measurement from January 2021.
A key part of the Ipsos iris solution is tagging. This article explains the importance of tagging and more about the Ipsos iris tag.
This whitepaper explores changing media habits during the UK’s COVID-19 lockdown and the opportunities if holds for media brands.
Next Episode: The Opportunity for Podcasts, explores the opportunities for podcasts in a rapidly changing media environment, using RAJAR’s MIDAS and BBC Compass data.
This paper explores a variety of approaches where offline and online interviewing can work together to maximise response and minimise survey error.
To understand the success and cultural relevancy of Fortnite, we worked with the ISFE (Interactive Software Federation of Europe) to understand Fortnite’s cyclical relationship with content.