Our insights
Webinar | Exploring Digital Retail: Unlocking the Online Opportunity
On 19th September, the Ipsos iris team presented…
Did You Know? Dating Apps
Ipsos iris can also look at specific apps, or groups of apps, and break these down into distinct...
Announcing the Ipsos iris September Webinar
Did you know that 49 million people visit online retailers each month? Or that we spend 8% of our...
Industry Deep Dive: Travel
When it comes to travel, traffic is normally a bad thing – but not online. Here, traffic is...
You Asked, We Answered: Sexual Orientation Profiling
How do I reach a specialised audience? Ipsos iris gives brands a deep understanding of their...
Industry Deep Dive: Home & Garden
The Home and Garden category reaches 31 million people a month – but how do we unlock the value of...
You Asked, We Answered: Advertising Strategy
How can I prove the value of my brand using Ipsos iris?
Driving Digital Growth: Unleashing the Power of Demographic Data
Ipsos recently hosted the Driving Digital Growth event and were thrilled to have Samantha...
You Asked, We Answered: Maximising Reach and Reducing Waste
How can I maximise my marketing investment across media and reach Light TV viewers?
Social Pulse
Netflix Winning SVoD Race
The number of people using at least two apps out of Netflix, Amazon Prime Video and Disney+ has...
July’s Banking Top 10
📈 The latest Ipsos iris banking rankings are in, spotlighting the top 10 most visited retail...
Women’s World Cup
15/08/2023 England's quarter final clash with Colombia on Saturday gave the ITVX app its highest...
Barbenheimer
Two weeks ago, the dual release of Barbie and Oppenheimer – dubbed Barbenheimer – drove...
June’s Fashion Top 10
Did you know that SHEIN, Vinted, and Next were among the most visited fashion brands in June...
ChatGPT’s Growth Subsides
The rapid growth of ChatGPT's audience has subsided... Ipsos iris data shows that between December...
Music Streaming Apps
We've used Ipsos iris to compare the three biggest music streaming apps: Apple Music, Spotify and...
Amazon Prime Day
Amazon's annual Prime Day event took place on Tuesday and Wednesday, with shoppers snapping up...
Time on Twitter Falls 16% Following Tweet Restrictions
Published 5th July 2023 Twitter’s decision to apply a temporary limit to the number of tweets...