Our insights
Over 75s fuelling UK online growth
Since the start of the pandemic, the UK internet population has increased by 6% (2.7m), now sitting just shy of 50m. Here we explore how older audiences are driving this increase and where they are spending their time online.
Post-pandemic universe introduces a refreshed set of weighting targets
With data collection resuming post lock-down, we’re delighted to have a new, refreshed set of weighting targets which allow us to report on a post-pandemic universe from July 2021 onwards.
Ipsos iris Case Study: Supporting your sports media planning and audience growth
Tasneem Ali, Client Director at Ipsos presents an Ipsos iris case study that evaluates integrating sports online audience data into the online media buying and planning journey.
You Asked, We Answered: Daily data
In our ‘You asked, we answered’ series, we show you how to utilise Ipsos iris data to drive impact for your business. In this article to explore the power of Daily Data.
Webinar recording | Ipsos iris: A new understanding of online audiences
Ipsos is excited to provide an update on what the launch of Ipsos iris, the UKOM endorsed solution for online audience measurement in the UK, means for the industry.
Don’t look back in anger
With the advent of UKOM Ipsos iris, industry expert Richard Marks looks at the precedents for handling a change in measurement and argues that it’s important to embrace that change rather than attempt to compare with the past.
Ipsos iris April data release, UKOM endorsed
As the new UKOM endorsed solution for online audience measurement in the UK, Ipsos is excited to have released Ipsos iris monthly data for April. Key dates: April monthly data release 25 May 2021The embargo date for sharing Ipsos iris data publicly is Monday 07 June...
Ipsos iris launches as the new UKOM endorsed UK standard for online audience measurement
Ipsos and the online audience measurement body UKOM (UK Online Measurement Ltd.) announce the launch of Ipsos iris, the new UK industry standard for online audience measurement.
Tagging Apps with UKOM and Ipsos iris
Tagging apps on Ipsos iris allows for a better understanding of the true breadth, depth and value of your app audiences’ behaviour.
Future-ready trumps future-proof in audience measurement
Author: Katherine Page The popular phrase ‘future proof’ is appealing, but the idea that online audience measurement systems can be somehow ‘proofed’ against market disruption is wrong. Far better to learn with the future, as Katherine Page argues with the imminent...