Our insights
2024: New Tech, New Habits
The pace of change online is incredibly exciting.But it’s also challenging keeping up with...
Race to Christmas: Gift Searches
Christmas. It’s a time for celebration, a time for togetherness, and, of course, a time for...
Race to Christmas: Black Friday
Black Friday is a big deal: internet users spent more time on retail sites and apps on Black...
Race to Christmas: Unwrapping Online Shopping Trends
Christmas is big business for retailers. In fact, the average time spent on retailer websites each...
Ipsos iris: Driving Digital Innovation
This morning, media professionals from all over the UK met for an exclusive breakfast briefing run...
Exploring Digital: The Women in our Data
The idea for this deck began with a statistic. As part of Ipsos’s annual Global Trends survey, we...
Exploring Digital: Tapping into the value of mobile gamers
Mobile Gaming is having a moment It’s attracting significant investment from the likes of...
Understanding LGB+ Audiences Online
During Pride month last year, we added sexual orientation data to Ipsos iris, to help profile...
How heavy visitation unlocks differences in SVOD audiences
Over the past 18 months, the three biggest SVOD players in the UK – Netflix, Disney+ and Amazon...
Social Pulse
Vitamins & Minerals
We're seeing people are increasingly concerned with actively managing their own health.Whether...
Activewear brands
Spring is in the air, the sun is out, and marathon season is upon us, which is why we’ve used the...
Ordering in
The food delivery market is serving up some impressive growth! Over the past year the category has...
Monzo turns ten
Happy 10th birthday to Monzo Bank!Using Ipsos iris, we've broken down the digital bank's monthly...
Looking for Love?
Looking for love this Valentine's day? If you're looking on dating apps, it might be worth waiting...
TikTok’s Biggest Day
TikTok had its biggest ever day in the UK on Sunday, the day that the app briefly went dark in the...
New Year, New Me
New year, new me? For some yes, others may be letting the new year start a little bit slower.As...
US Election & The Guardian
The results of the US election saw The Guardian enjoy its second biggest day of the year for time...
Total monthly users for Uber app
Uber has seen monthly users for its mobile app increase by 28% year on year.Data from the UKOM...