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Don’t look back in anger

Don’t look back in anger

With the advent of UKOM Ipsos iris, industry expert Richard Marks looks at the precedents for handling a change in measurement and argues that it’s important to embrace that change rather than attempt to compare with the past.

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Ipsos iris April data release, UKOM endorsed

Ipsos iris April data release, UKOM endorsed

As the new UKOM endorsed solution for online audience measurement in the UK, Ipsos is excited to have released Ipsos iris monthly data for April. Key dates: April monthly data release 25 May 2021The embargo date for sharing Ipsos iris data publicly is Monday 07 June...

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Future-ready trumps future-proof in audience measurement

Future-ready trumps future-proof in audience measurement

Author: Katherine Page The popular phrase ‘future proof’ is appealing, but the idea that online audience measurement systems can be somehow ‘proofed’ against market disruption is wrong. Far better to learn with the future, as Katherine Page argues with the imminent...

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Tagging Starts Here

Tagging Starts Here

Ipsos invites all publishers to tag their digital assets to guarantee accurate measurement within Ipsos iris, the new solution endorsed by UKOM as the industry standard for UK online audience measurement from January 2021.

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