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Did You Know: Valentine’s Day 2023

Did You Know: Valentine’s Day 2023

Valentine’s Day is one of the most awaited events of the year, and it presents brands with a unique opportunity to engage with their audiences in unique ways. Ipsos iris data shows that people approach this romantic holiday differently.

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Industry Deep Dive: Events & Attractions

Industry Deep Dive: Events & Attractions

2021-22 was a key time for the Events and Attractions category, as pandemic restrictions were lifted in the UK and the sector began to recover. By utilising Ipsos iris’s platform, several key themes have emerged over this period. Events and Attractions content reaches...

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Industry Deep Dive: Retail Fashion

Industry Deep Dive: Retail Fashion

We’ve used the Ipsos iris tool to analyse the Fashion, Style and Beauty retail category online: looking at what content is being consumed, who the audience is, and highlighting some key trends for Spring / Summer 2022. Iris data shoaws there was an audience of 35m for...

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Industry Deep Dive: Finance & Banking

Industry Deep Dive: Finance & Banking

We’ve taken an in-depth look at the financial services industry and pulled out the most important and exciting figures from our Ipsos iris platform to form this report. Our financial lives are increasingly lived online, a fact borne out by iris data which shows that...

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