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Ipsos iris Reporting Interface

Ipsos iris Reporting Interface

Our intuitive and straightforward reporting interface covers the whole digital journey in one place and has a smarter design to help you make better decisions. The interface has two main functions: daily dashboard and report types. Watch the video which demonstrates...

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Podcast: IAB UK interviews UKOM and Ipsos

Podcast: IAB UK interviews UKOM and Ipsos

In the latest IAB UK Podcast James Chandler sits down with UKOM’s CEO Ian Dowds and Tasneem Ali, Client Director at Ipsos MORI to talk about Ipsos iris – the new online audience measurement solution for UK audiences, which was launched earlier this year. The podcast...

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Over 75s fuelling UK online growth

Over 75s fuelling UK online growth

Since the start of the pandemic, the UK internet population has increased by 6% (2.7m), now sitting just shy of 50m. Here we explore how older audiences are driving this increase and where they are spending their time online.

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Don’t look back in anger

Don’t look back in anger

With the advent of UKOM Ipsos iris, industry expert Richard Marks looks at the precedents for handling a change in measurement and argues that it’s important to embrace that change rather than attempt to compare with the past.

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Ipsos iris April data release, UKOM endorsed

Ipsos iris April data release, UKOM endorsed

As the new UKOM endorsed solution for online audience measurement in the UK, Ipsos is excited to have released Ipsos iris monthly data for April. Key dates: April monthly data release 25 May 2021The embargo date for sharing Ipsos iris data publicly is Monday 07 June...

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