Our insights
For in-depth analysis and data-driven insights, please scroll down to access our recent Ipsos iris reports.
Industry Deep Dive: Events & Attractions
2021-22 was a key time for the Events and Attractions category, as pandemic restrictions were...
Industry Deep Dive: Retail Fashion
We’ve used the Ipsos iris tool to analyse the Fashion, Style and Beauty retail category online:...
Industry Deep Dive: Finance & Banking
We’ve taken an in-depth look at the financial servicesindustry and pulled out the most important...
Driving Digital Growth: From Insight to Strategy
Amanda Wigginton of PPA shares how magazine publishers are utilising Ipsos iris to drive business...
UKOM’s December 2022 Digital Market Overview
Using UKOM endorsed data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.
You Asked, We Answered: Content strategy
In our ‘You asked, we answered’ series, we show you how to utilise Ipsos iris data to drive impact for your business. In this article we use the financial services sector as an example for how Ipsos iris data can help you inform your content strategy.
You Asked, We Answered: Competitive intelligence
In our ‘You asked, we answered’ series, we show you how to utilise Ipsos iris data to drive impact for your business. In this article we use cruise providers as an example for how Ipsos iris audience profile data can help you identify new target audiences and grow your market share.
UKOM’s September 2022 Digital Market Overview
Using UKOM endorsed data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.
Event recording | Ipsos iris: Driving digital growth
Hear real case studies about how understanding online audiences can drive digital growth.
Social Pulse
Vitamins & Minerals
We're seeing people are increasingly concerned with actively managing their own health.Whether...
Activewear brands
Spring is in the air, the sun is out, and marathon season is upon us, which is why we’ve used the...
Ordering in
The food delivery market is serving up some impressive growth! Over the past year the category has...
Monzo turns ten
Happy 10th birthday to Monzo Bank!Using Ipsos iris, we've broken down the digital bank's monthly...
Looking for Love?
Looking for love this Valentine's day? If you're looking on dating apps, it might be worth waiting...
TikTok’s Biggest Day
TikTok had its biggest ever day in the UK on Sunday, the day that the app briefly went dark in the...
New Year, New Me
New year, new me? For some yes, others may be letting the new year start a little bit slower.As...
US Election & The Guardian
The results of the US election saw The Guardian enjoy its second biggest day of the year for time...
Total monthly users for Uber app
Uber has seen monthly users for its mobile app increase by 28% year on year.Data from the UKOM...