Our insights
For in-depth analysis and data-driven insights, please scroll down to access our recent Ipsos iris reports.
Industry Deep Dive: Finance & Banking
We’ve taken an in-depth look at the financial servicesindustry and pulled out the most important...
Driving Digital Growth: From Insight to Strategy
Amanda Wigginton of PPA shares how magazine publishers are utilising Ipsos iris to drive business...
UKOM’s December 2022 Digital Market Overview
Using UKOM endorsed data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.
You Asked, We Answered: Content strategy
In our ‘You asked, we answered’ series, we show you how to utilise Ipsos iris data to drive impact for your business. In this article we use the financial services sector as an example for how Ipsos iris data can help you inform your content strategy.
You Asked, We Answered: Competitive intelligence
In our ‘You asked, we answered’ series, we show you how to utilise Ipsos iris data to drive impact for your business. In this article we use cruise providers as an example for how Ipsos iris audience profile data can help you identify new target audiences and grow your market share.
UKOM’s September 2022 Digital Market Overview
Using UKOM endorsed data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.
Event recording | Ipsos iris: Driving digital growth
Hear real case studies about how understanding online audiences can drive digital growth.
You Asked, We Answered: Visitation Behaviour
In our ‘You asked, we answered’ series, we show you how to utilise Ipsos iris data to drive impact for your business. In this article we explore how lifestyle statements can help you effectively plan to reach the right audiences, using the automotive category as an example.
UKOM’s July 2022 Digital Market Overview
Using UKOM endorsed data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.
Social Pulse
The Grand National 2024
Giddy-up! 'I am Maximus' may have won the Grand National on Saturday, but what was the impact of...
OpenAI April Update
Generative AI is a growth area across the country, but did you know how many people are...
International Women’s Day 2024
This IWD, we’ve used Ipsos iris to look at the difference between the time spent by men and women...
Ipsos iris & UKOM Win at AMRAs
The team won the award for Best Media Research Tracking or Syndicated Project in recognition of...
Leading Map Apps of London
Did you know that the daily reach of the leading map apps is higher in London compared rest of the...
Valentine’s Day 2024
Valentine's Day may be the most romantic day of the year, but if you're looking to find a date,...
Pancake Day 2024
Do you know how to make pancakes without a recipe? If you had to search online on Tuesday, then...
Olio App Doubles Users
The Olio "Share More, Waste Less" app has more than doubled its users over 12 months, making it...
Ipsos iris & UKOM Awarded by MRG
Thrilled to share that UKOM and the Ipsos iris team have been honoured at the Media Research Group...