Our insights
For in-depth analysis and data-driven insights, please scroll down to access our recent Ipsos iris reports.
Industry Deep Dive: Events & Attractions
2021-22 was a key time for the Events and Attractions category, as pandemic restrictions were...
Industry Deep Dive: Retail Fashion
We’ve used the Ipsos iris tool to analyse the Fashion, Style and Beauty retail category online:...
Industry Deep Dive: Finance & Banking
We’ve taken an in-depth look at the financial servicesindustry and pulled out the most important...
Driving Digital Growth: From Insight to Strategy
Amanda Wigginton of PPA shares how magazine publishers are utilising Ipsos iris to drive business...
UKOM’s December 2022 Digital Market Overview
Using UKOM endorsed data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.
You Asked, We Answered: Content strategy
In our ‘You asked, we answered’ series, we show you how to utilise Ipsos iris data to drive impact for your business. In this article we use the financial services sector as an example for how Ipsos iris data can help you inform your content strategy.
You Asked, We Answered: Competitive intelligence
In our ‘You asked, we answered’ series, we show you how to utilise Ipsos iris data to drive impact for your business. In this article we use cruise providers as an example for how Ipsos iris audience profile data can help you identify new target audiences and grow your market share.
UKOM’s September 2022 Digital Market Overview
Using UKOM endorsed data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.
Event recording | Ipsos iris: Driving digital growth
Hear real case studies about how understanding online audiences can drive digital growth.
Social Pulse
New Year, New Me
New year, new me? For some yes, others may be letting the new year start a little bit slower.As...
US Election & The Guardian
The results of the US election saw The Guardian enjoy its second biggest day of the year for time...
Total monthly users for Uber app
Uber has seen monthly users for its mobile app increase by 28% year on year.Data from the UKOM...
Reddit’s monthly users are up by 10m year-on-year
Monthly users of Reddit have increased by an incredible 10 million (+60%) year on year.UKOM...
World Mental Health Day 2024
Today marks World Mental Health Day.Using UKOM endorsed data from Ipsos iris, we can see that...
X loses 4m+ users in 2 years
There has been a 1 million month-on-month increase in users for X, formerly Twitter, according to...
The Impact of the Olympics
The 2024 Olympics kicked off in Paris last Friday and our desire to keep up with the latest wins...
Ipsos iris wins at AOP’s DPA 2024
Our Ipsos iris team is overjoyed to have won their third award in 7 months, a testament to their...
March Rankings 2024
New monthly online measurement data is now available in Ipsos iris.Our UKOM endorsed data shows...