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Event recording | Ipsos iris: Driving digital growth
Hear real case studies about how understanding online audiences can drive digital growth.
You Asked, We Answered: Visitation Behaviour
In our ‘You asked, we answered’ series, we show you how to utilise Ipsos iris data to drive impact for your business. In this article we explore how lifestyle statements can help you effectively plan to reach the right audiences, using the automotive category as an example.
UKOM’s July 2022 Digital Market Overview
Using UKOM endorsed data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.
UKOM’s April 2022 Digital Market Overview
Using UKOM endorsed data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.
You Asked, We Answered: Audience Segmentations
How do I gain a better market understanding through advanced audience segments? Granular audience...
Better profiling and targeting with CACI Acorn and Fresco segments
Working together with CACI (provider for consumer segmentation), Ipsos has integrated Acorn and Fresco segments into the Ipsos iris database.
You Asked, We Answered: Lifestyle Statements
In our ‘You asked, we answered’ series, we show you how to utilise Ipsos iris data to drive impact for your business. In this article we explore how lifestyle statements can help you effectively plan to reach the right audiences, using the automotive category as an example.
UKOM’s January 2022 Digital Market Overview
Using UKOM endorsed data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.
Updated Ipsos iris universe estimates for January 2022 monthly release
The latest survey data from PAMCo (for Great Britain) and RAJAR (for Northern Ireland) has been...
Social Pulse
Music Streaming Apps
We've used Ipsos iris to compare the three biggest music streaming apps: Apple Music, Spotify and...
Amazon Prime Day
Amazon's annual Prime Day event took place on Tuesday and Wednesday, with shoppers snapping up...
Time on Twitter Falls 16% Following Tweet Restrictions
Published 5th July 2023 Twitter’s decision to apply a temporary limit to the number of tweets...
Panel Introduction Video
Ipsos iris is the UK’s official online measurement tracker, set up in conjunction with UKOM, the...
Reddit Recovers Following Community Protest
Our recent analysis of Reddit usage data from May 27th to June 25th reveals a notable impact...
Sky Scores Hole in One
A long weekend of sport saw the Sky Go app score a hole in one with some of its largest audiences...
Comparing the Comparisons
For millions across the country, the rising cost of living continues to be front of mind. Using...
Apple TV+
The streaming market is increasingly fragmented, with more and more players competing for our...
King Charles’ Coronation
With the crowning of King Charles III representing the first coronation in seventy years, it is...