Our insights
Driving Digital Growth: From Insight to Strategy
Amanda Wigginton of PPA shares how magazine publishers are utilising Ipsos iris to drive business...
UKOM’s December 2022 Digital Market Overview
Using UKOM endorsed data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.
You Asked, We Answered: Content strategy
In our ‘You asked, we answered’ series, we show you how to utilise Ipsos iris data to drive impact for your business. In this article we use the financial services sector as an example for how Ipsos iris data can help you inform your content strategy.
You Asked, We Answered: Competitive intelligence
In our ‘You asked, we answered’ series, we show you how to utilise Ipsos iris data to drive impact for your business. In this article we use cruise providers as an example for how Ipsos iris audience profile data can help you identify new target audiences and grow your market share.
UKOM’s September 2022 Digital Market Overview
Using UKOM endorsed data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.
Event recording | Ipsos iris: Driving digital growth
Hear real case studies about how understanding online audiences can drive digital growth.
You Asked, We Answered: Visitation Behaviour
In our ‘You asked, we answered’ series, we show you how to utilise Ipsos iris data to drive impact for your business. In this article we explore how lifestyle statements can help you effectively plan to reach the right audiences, using the automotive category as an example.
UKOM’s July 2022 Digital Market Overview
Using UKOM endorsed data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.
UKOM’s April 2022 Digital Market Overview
Using UKOM endorsed data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.
Social Pulse
Duolingo Daypart Analysis
What does your typical evening involve? Dinner? A boxset? Spanish intransitive verbs?UKOM endorsed...
Netflix Winning SVoD Race
The number of people using at least two apps out of Netflix, Amazon Prime Video and Disney+ has...
July’s Banking Top 10
📈 The latest Ipsos iris banking rankings are in, spotlighting the top 10 most visited retail...
Women’s World Cup
15/08/2023 England's quarter final clash with Colombia on Saturday gave the ITVX app its highest...
Barbenheimer
Two weeks ago, the dual release of Barbie and Oppenheimer – dubbed Barbenheimer – drove...
June’s Fashion Top 10
Did you know that SHEIN, Vinted, and Next were among the most visited fashion brands in June...
ChatGPT’s Growth Subsides
The rapid growth of ChatGPT's audience has subsided... Ipsos iris data shows that between December...
Music Streaming Apps
We've used Ipsos iris to compare the three biggest music streaming apps: Apple Music, Spotify and...
Amazon Prime Day
Amazon's annual Prime Day event took place on Tuesday and Wednesday, with shoppers snapping up...