The Olio “Share More, Waste Less” app has more than doubled its users over 12 months, making it one of fastest growing apps last year, our award-winning data from Ipsos iris shows.
Monthly users of the app increased by 107% in the UK from 2.3m in November 2022 to 4.8 million in November 2023.
The Olio app allows users to give away or lend unwanted items or food to people living in their local area, with the aim of reducing household and food waste.
Geographical data from UKOM endorsed Ipsos iris shows that the app grew fastest in #Scotland, where users increased by 240% over the last year, followed by the East of England (+162%).
Growth was strong across the UK, but was smallest in the North East (+60%) and the South West (+65%), meaning there could be the greatest potential for further growth in these regions in 2024.
Ipsos iris can help you track your audience, and how this compares to competitors across demographics, regions, and devices.