Did you know that the daily reach of the leading map apps is higher in London compared rest of the UK?

Between them the Google Maps, Apple Maps, Citymapper and Waze apps reach over a third (35%) of internet users in London a day, compared to just over a quarter (26%) of the internet population across the rest of the UK.

Ipsos iris, the only UKOM endorsed digital currency, gives you precise towns and cities data to investigate local trends and identify key differences.