Giddy-up! ‘I am Maximus’ may have won the Grand National on Saturday, but what was the impact of the annual race?

UKOM endorsed data from Ipsos iris shows that Sky Betting & Gaming had the day’s biggest audience (1.1m) among betting apps, as well as the most time spent on its app.

Across the six biggest betting brands by audience, three of them saw time spent on their app more than triple compared to the previous Saturday.

William Hill recorded a 292% increase in time spent on its app on the day of the National compared to previous Saturday, higher than Ladbrokes Coral (+282%) and Paddy Power (+234%).

With the award-winning Ipsos iris, you can understand how audiences react to events ahead of this summer of sport, enhancing your understanding of online behaviour and enriching your planning strategies.