Our insights
Driving Digital Growth: From Insight to Strategy
Amanda Wigginton of PPA shares how magazine publishers are utilising Ipsos iris to drive business...
UKOM’s December 2022 Digital Market Overview
Using UKOM endorsed data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.
You Asked, We Answered: Content strategy
In our ‘You asked, we answered’ series, we show you how to utilise Ipsos iris data to drive impact for your business. In this article we use the financial services sector as an example for how Ipsos iris data can help you inform your content strategy.
You Asked, We Answered: Competitive intelligence
In our ‘You asked, we answered’ series, we show you how to utilise Ipsos iris data to drive impact for your business. In this article we use cruise providers as an example for how Ipsos iris audience profile data can help you identify new target audiences and grow your market share.
UKOM’s September 2022 Digital Market Overview
Using UKOM endorsed data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.
Event recording | Ipsos iris: Driving digital growth
Hear real case studies about how understanding online audiences can drive digital growth.
You Asked, We Answered: Visitation Behaviour
In our ‘You asked, we answered’ series, we show you how to utilise Ipsos iris data to drive impact for your business. In this article we explore how lifestyle statements can help you effectively plan to reach the right audiences, using the automotive category as an example.
UKOM’s July 2022 Digital Market Overview
Using UKOM endorsed data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.
UKOM’s April 2022 Digital Market Overview
Using UKOM endorsed data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.
Social Pulse
Time on Twitter Falls 16% Following Tweet Restrictions
Published 5th July 2023 Twitter’s decision to apply a temporary limit to the number of tweets...
Panel Introduction Video
Ipsos iris is the UK’s official online measurement tracker, set up in conjunction with UKOM, the...
Reddit Recovers Following Community Protest
Our recent analysis of Reddit usage data from May 27th to June 25th reveals a notable impact...
Sky Scores Hole in One
A long weekend of sport saw the Sky Go app score a hole in one with some of its largest audiences...
Comparing the Comparisons
For millions across the country, the rising cost of living continues to be front of mind. Using...
Apple TV+
The streaming market is increasingly fragmented, with more and more players competing for our...
King Charles’ Coronation
With the crowning of King Charles III representing the first coronation in seventy years, it is...
International Women’s Day
Did you know that women spend 50% longer accessing online gaming websites and apps each month...
The Fastest Growing Category
What is the fastest growing digital category in 2023? Despite record levels of inflation and...