Our insights
Industry Deep Dive: Events & Attractions
2021-22 was a key time for the Events and Attractions category, as pandemic restrictions were...
Industry Deep Dive: Retail Fashion
We’ve used the Ipsos iris tool to analyse the Fashion, Style and Beauty retail category online:...
Industry Deep Dive: Finance & Banking
We’ve taken an in-depth look at the financial services industry and pulled out the most important...
Driving Digital Growth: From Insight to Strategy
Amanda Wigginton of PPA shares how magazine publishers are utilising Ipsos iris to drive business...
UKOM’s December 2022 Digital Market Overview
Using UKOM endorsed data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.
You Asked, We Answered: Content strategy
In our ‘You asked, we answered’ series, we show you how to utilise Ipsos iris data to drive impact for your business. In this article we use the financial services sector as an example for how Ipsos iris data can help you inform your content strategy.
You Asked, We Answered: Competitive intelligence
In our ‘You asked, we answered’ series, we show you how to utilise Ipsos iris data to drive impact for your business. In this article we use cruise providers as an example for how Ipsos iris audience profile data can help you identify new target audiences and grow your market share.
UKOM’s September 2022 Digital Market Overview
Using UKOM endorsed data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.
Event recording | Ipsos iris: Driving digital growth
Hear real case studies about how understanding online audiences can drive digital growth.
Social Pulse
June’s Fashion Top 10
Did you know that SHEIN, Vinted, and Next were among the most visited fashion brands in June...
ChatGPT’s Growth Subsides
The rapid growth of ChatGPT's audience has subsided... Ipsos iris data shows that between December...
Music Streaming Apps
We've used Ipsos iris to compare the three biggest music streaming apps: Apple Music, Spotify and...
Amazon Prime Day
Amazon's annual Prime Day event took place on Tuesday and Wednesday, with shoppers snapping up...
Time on Twitter Falls 16% Following Tweet Restrictions
Published 5th July 2023 Twitter’s decision to apply a temporary limit to the number of tweets...
Panel Introduction Video
Ipsos iris is the UK’s official online measurement tracker, set up in conjunction with UKOM, the...
Reddit Recovers Following Community Protest
Our recent analysis of Reddit usage data from May 27th to June 25th reveals a notable impact...
Sky Scores Hole in One
A long weekend of sport saw the Sky Go app score a hole in one with some of its largest audiences...
Comparing the Comparisons
For millions across the country, the rising cost of living continues to be front of mind. Using...