Valentine’s Day may be the most romantic day of the year, but if you’re looking to find a date, you might want to wait for the weekend.
Data from the award-winning Ipsos iris shows that in 2023 daily time spent on the three biggest dating apps – TinderHinge and Bumble Inc. – peaked on Sunday, with users spending nearly 15 minutes looking for love across the top three dating apps.
If love still eludes you, then you’re not alone: 15% of the 2.75 million people using Tinder, Hinge, or Bumble in December 2023 were using all three apps to meet their future partner.
With the UKOM endorsed Ipsos iris, you can see how online activity changes on a daily, weekly and monthly basis, and enrich your understanding of digital behaviours to enhance your media planning strategies.

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