Our insights
Ipsos iris – join the industry in making the best decisions for your clients
Launching last year, as the UKOM endorsed solution for UK online audience measurement, Ipsos iris...
Helping agencies plan online campaigns to provide optimal reach for client’s media budgets
Ipsos iris now allows analysis by top 100 cities and towns Helping you to better understand local...
Helping online publishers to grow and retain audiences using granular location data
Ipsos iris now allows analysis by top 100 cities and towns Helping you to better understand local...
UKOM’s September 2021 Digital Market Overview
Welcome to the September 2021 Digital Market Overview. This is the first report since Ipsos iris...
Ipsos iris Case Study: Growing your audience in the travel sector
This case study provides a deep dive into the travel category using Ipsos iris data. Ipsos iris is...
Ipsos iris Reporting Interface
Our intuitive and straightforward reporting interface covers the whole digital journey in one...
You Asked, We Answered: Social Media Audiences
In our ‘You asked, we answered’ series, we show you how to utilise Ipsos iris data to drive impact for your business. In this article we explore how lifestyle statements can help you effectively tailor your campaign messaging to different social media platforms.
Podcast: IAB UK interviews UKOM and Ipsos
In the latest IAB UK Podcast James Chandler sits down with UKOM’s CEO Ian Dowds and Tasneem Ali,...
Over 75s fuelling UK online growth
Since the start of the pandemic, the UK internet population has increased by 6% (2.7m), now sitting just shy of 50m. Here we explore how older audiences are driving this increase and where they are spending their time online.
Social Pulse
International Women’s Day
Did you know that women spend 50% longer accessing online gaming websites and apps each month...
The Fastest Growing Category
What is the fastest growing digital category in 2023? Despite record levels of inflation and...
May 2023 Bank Holidays
What are your plans for all those Bank Holidays in May? A long walk to a country pub, settling...
TikTok in April 2023
TikTok may have been capturing headlines in the US recently, but in the UK it's been capturing our...
Gary Lineker
Gary Lineker has dominated the headlines over the last week, perhaps nowhere more so than on the...
Pancake Day 2023
Do you know how to make pancakes? If you had to search online for a recipe on Tuesday, then you...
ChatGPT: February 2023
Following ChatGPT’s public launch, leading tech companies such as Microsoft and Google have...
Dating Sunday
The first Sunday of the new year has been dubbed “Dating Sunday”; the busiest day for #dating apps...
Did You Know: Gambling engagement at Cheltenham Festival
The Cheltenham Gold Cup is one of the largest betting days in the horse racing calendar and this...