Our insights
For in-depth analysis and data-driven insights, please scroll down to access our recent Ipsos iris reports.
UKOM’s April 2022 Digital Market Overview
Using UKOM endorsed data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.
You Asked, We Answered: Audience Segmentations
How do I gain a better market understanding through advanced audience segments? Granular audience...
Better profiling and targeting with CACI Acorn and Fresco segments
Working together with CACI (provider for consumer segmentation), Ipsos has integrated Acorn and Fresco segments into the Ipsos iris database.
You Asked, We Answered: Lifestyle Statements
In our ‘You asked, we answered’ series, we show you how to utilise Ipsos iris data to drive impact for your business. In this article we explore how lifestyle statements can help you effectively plan to reach the right audiences, using the automotive category as an example.
UKOM’s January 2022 Digital Market Overview
Using UKOM endorsed data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.
Updated Ipsos iris universe estimates for January 2022 monthly release
The latest survey data from PAMCo (for Great Britain) and RAJAR (for Northern Ireland) has been...
Ipsos iris – join the industry in making the best decisions for your clients
Launching last year, as the UKOM endorsed solution for UK online audience measurement, Ipsos iris...
Helping agencies plan online campaigns to provide optimal reach for client’s media budgets
Ipsos iris now allows analysis by top 100 cities and towns Helping you to better understand local...
Helping online publishers to grow and retain audiences using granular location data
Ipsos iris now allows analysis by top 100 cities and towns Helping you to better understand local...
Social Pulse
Duolingo Daypart Analysis
What does your typical evening involve? Dinner? A boxset? Spanish intransitive verbs?UKOM endorsed...
Netflix Winning SVoD Race
The number of people using at least two apps out of Netflix, Amazon Prime Video and Disney+ has...
July’s Banking Top 10
📈 The latest Ipsos iris banking rankings are in, spotlighting the top 10 most visited retail...
Women’s World Cup
15/08/2023 England's quarter final clash with Colombia on Saturday gave the ITVX app its highest...
Barbenheimer
Two weeks ago, the dual release of Barbie and Oppenheimer – dubbed Barbenheimer – drove...
June’s Fashion Top 10
Did you know that SHEIN, Vinted, and Next were among the most visited fashion brands in June...
ChatGPT’s Growth Subsides
The rapid growth of ChatGPT's audience has subsided... Ipsos iris data shows that between December...
Music Streaming Apps
We've used Ipsos iris to compare the three biggest music streaming apps: Apple Music, Spotify and...
Amazon Prime Day
Amazon's annual Prime Day event took place on Tuesday and Wednesday, with shoppers snapping up...