Our insights

For in-depth analysis and data-driven insights, please scroll down to access our recent Ipsos iris reports.

UKOM’s April 2022 Digital Market Overview

Using UKOM endorsed data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.

You Asked, We Answered: Audience Segmentations

Ipsos insights, You asked, we answered

How do I gain a better market understanding through advanced audience segments? Granular audience...

Better profiling and targeting with CACI Acorn and Fresco segments

News

Working together with CACI (provider for consumer segmentation), Ipsos has integrated Acorn and Fresco segments into the Ipsos iris database.

You Asked, We Answered: Lifestyle Statements

Ipsos insights, You asked, we answered

In our ‘You asked, we answered’ series, we show you how to utilise Ipsos iris data to drive impact for your business. In this article we explore how lifestyle statements can help you effectively plan to reach the right audiences, using the automotive category as an example.

UKOM’s January 2022 Digital Market Overview

Ipsos insights

Using UKOM endorsed data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.