Our insights
You Asked, We Answered: Audience Segmentations
How do I gain a better market understanding through advanced audience segments? Granular audience...
Better profiling and targeting with CACI Acorn and Fresco segments
Working together with CACI (provider for consumer segmentation), Ipsos has integrated Acorn and Fresco segments into the Ipsos iris database.
You Asked, We Answered: Lifestyle Statements
In our ‘You asked, we answered’ series, we show you how to utilise Ipsos iris data to drive impact for your business. In this article we explore how lifestyle statements can help you effectively plan to reach the right audiences, using the automotive category as an example.
UKOM’s January 2022 Digital Market Overview
Using UKOM endorsed data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.
Updated Ipsos iris universe estimates for January 2022 monthly release
The latest survey data from PAMCo (for Great Britain) and RAJAR (for Northern Ireland) has been...
Ipsos iris – join the industry in making the best decisions for your clients
Launching last year, as the UKOM endorsed solution for UK online audience measurement, Ipsos iris...
Helping agencies plan online campaigns to provide optimal reach for client’s media budgets
Ipsos iris now allows analysis by top 100 cities and towns Helping you to better understand local...
Helping online publishers to grow and retain audiences using granular location data
Ipsos iris now allows analysis by top 100 cities and towns Helping you to better understand local...
UKOM’s September 2021 Digital Market Overview
Welcome to the September 2021 Digital Market Overview. This is the first report since Ipsos iris...
Social Pulse
Time on Twitter Falls 16% Following Tweet Restrictions
Published 5th July 2023 Twitter’s decision to apply a temporary limit to the number of tweets...
Panel Introduction Video
Ipsos iris is the UK’s official online measurement tracker, set up in conjunction with UKOM, the...
Reddit Recovers Following Community Protest
Our recent analysis of Reddit usage data from May 27th to June 25th reveals a notable impact...
Sky Scores Hole in One
A long weekend of sport saw the Sky Go app score a hole in one with some of its largest audiences...
Comparing the Comparisons
For millions across the country, the rising cost of living continues to be front of mind. Using...
Apple TV+
The streaming market is increasingly fragmented, with more and more players competing for our...
King Charles’ Coronation
With the crowning of King Charles III representing the first coronation in seventy years, it is...
International Women’s Day
Did you know that women spend 50% longer accessing online gaming websites and apps each month...
The Fastest Growing Category
What is the fastest growing digital category in 2023? Despite record levels of inflation and...