Our insights
You Asked, We Answered: Audience Segmentations
How do I gain a better market understanding through advanced audience segments? Granular audience...
Better profiling and targeting with CACI Acorn and Fresco segments
Working together with CACI (provider for consumer segmentation), Ipsos has integrated Acorn and Fresco segments into the Ipsos iris database.
You Asked, We Answered: Lifestyle Statements
In our ‘You asked, we answered’ series, we show you how to utilise Ipsos iris data to drive impact for your business. In this article we explore how lifestyle statements can help you effectively plan to reach the right audiences, using the automotive category as an example.
UKOM’s January 2022 Digital Market Overview
Using UKOM endorsed data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.
Updated Ipsos iris universe estimates for January 2022 monthly release
The latest survey data from PAMCo (for Great Britain) and RAJAR (for Northern Ireland) has been...
Ipsos iris – join the industry in making the best decisions for your clients
Launching last year, as the UKOM endorsed solution for UK online audience measurement, Ipsos iris...
Helping agencies plan online campaigns to provide optimal reach for client’s media budgets
Ipsos iris now allows analysis by top 100 cities and towns Helping you to better understand local...
Helping online publishers to grow and retain audiences using granular location data
Ipsos iris now allows analysis by top 100 cities and towns Helping you to better understand local...
UKOM’s September 2021 Digital Market Overview
Welcome to the September 2021 Digital Market Overview. This is the first report since Ipsos iris...
Social Pulse
May 2023 Bank Holidays
What are your plans for all those Bank Holidays in May? A long walk to a country pub, settling...
TikTok in April 2023
TikTok may have been capturing headlines in the US recently, but in the UK it's been capturing our...
Gary Lineker
Gary Lineker has dominated the headlines over the last week, perhaps nowhere more so than on the...
Pancake Day 2023
Do you know how to make pancakes? If you had to search online for a recipe on Tuesday, then you...
ChatGPT: February 2023
Following ChatGPT’s public launch, leading tech companies such as Microsoft and Google have...
Dating Sunday
The first Sunday of the new year has been dubbed “Dating Sunday”; the busiest day for #dating apps...
Did You Know: Gambling engagement at Cheltenham Festival
The Cheltenham Gold Cup is one of the largest betting days in the horse racing calendar and this...
Did You Know: Valentine’s Day 2023
Valentine's Day is one of the most awaited events of the year, and it presents brands with a...