Did you know that Monzo Bank is the most used banking app among 25-34 year olds?

According to Ipsos iris, more than one in five people (21.4%) aged 25 to 34 accessed the Monzo app in September 2023, an increase of over two percentage points year on year.

While younger people make up the biggest proportion of Monzo users, its reach of those aged 35-44 has been rising quickly.

Monzo’s shared audience with the biggest high street banking apps is broadly similar, however the number of people using both Monzo and Virgin Money’s banking apps has doubled over the last year.

Ipsos iris allows you to see how you rank compared to your competitors, as well as the size of the audience you share.

has similar penetration across high street banks, but is growing fastest with Virgin Money users