Our insights
Updated Ipsos iris universe estimates for January 2022 monthly release
The latest survey data from PAMCo (for Great Britain) and RAJAR (for Northern Ireland) has been used to update our Ipsos iris Establishment Survey and updated universe estimates in January 2022. The pandemic has led to a considerable change in the number and profile...
Ipsos iris – join the industry in making the best decisions for your clients
Launching last year, as the UKOM endorsed solution for UK online audience measurement, Ipsos iris has been quickly adopted by the industry. It is helping companies navigate the online space to grow audiences, sell advertising, and spend advertiser budgets more...
Helping agencies plan online campaigns to provide optimal reach for client’s media budgets
Ipsos iris now allows analysis by top 100 cities and towns Helping you to better understand local audiences, the release of the UK’s top 100 cities and towns, by population size, is the latest development to our Ipsos iris solution*. This additional demographic...
Helping online publishers to grow and retain audiences using granular location data
Ipsos iris now allows analysis by top 100 cities and towns Helping you to better understand local audiences, the release of the UK’s top 100 cities and towns, by population size, is the latest development to our Ipsos iris solution*. This additional demographic...
UKOM’s September 2021 Digital Market Overview
Welcome to the September 2021 Digital Market Overview. This is the first report since Ipsos iris became UKOM’s approved solution for internet audience measurement data. The DMO provides a top-line snapshot of the UK population’s online behaviour across PCs, tablets...
Ipsos iris Case Study: Growing your audience in the travel sector
This case study provides a deep dive into the travel category using Ipsos iris data. Ipsos iris is the UKOM endorsed solution for online audience measurement in the UK. The analysis uncovers an in-depth understanding of the online travel agent sector and its key...
Ipsos iris Reporting Interface
Our intuitive and straightforward reporting interface covers the whole digital journey in one place and has a smarter design to help you make better decisions. The interface has two main functions: daily dashboard and report types. Watch the video which demonstrates...
You Asked, We Answered: Social Media Audiences
In our ‘You asked, we answered’ series, we show you how to utilise Ipsos iris data to drive impact for your business. In this article we explore how lifestyle statements can help you effectively tailor your campaign messaging to different social media platforms.
Podcast: IAB UK interviews UKOM and Ipsos
In the latest IAB UK Podcast James Chandler sits down with UKOM’s CEO Ian Dowds and Tasneem Ali, Client Director at Ipsos MORI to talk about Ipsos iris – the new online audience measurement solution for UK audiences, which was launched earlier this year. The podcast...
Over 75s fuelling UK online growth
Since the start of the pandemic, the UK internet population has increased by 6% (2.7m), now sitting just shy of 50m. Here we explore how older audiences are driving this increase and where they are spending their time online.