This case study provides a deep dive into the travel category using Ipsos iris data. Ipsos iris is the UKOM endorsed solution for online audience measurement in the UK. The analysis uncovers an in-depth understanding of the online travel agent sector and its key...
Our intuitive and straightforward reporting interface covers the whole digital journey in one place and has a smarter design to help you make better decisions. The interface has two main functions: daily dashboard and report types. Watch the video which demonstrates...
In our ‘You asked, we answered’ series, we show you how to utilise Ipsos iris data to drive impact for your business. In this article we explore how lifestyle statements can help you effectively tailor your campaign messaging to different social media platforms.
In the latest IAB UK Podcast James Chandler sits down with UKOM’s CEO Ian Dowds and Tasneem Ali, Client Director at Ipsos MORI to talk about Ipsos iris – the new online audience measurement solution for UK audiences, which was launched earlier this year. The podcast...
Since the start of the pandemic, the UK internet population has increased by 6% (2.7m), now sitting just shy of 50m. Here we explore how older audiences are driving this increase and where they are spending their time online.
With data collection resuming post lock-down, we’re delighted to have a new, refreshed set of weighting targets which allow us to report on a post-pandemic universe from July 2021 onwards.
Tasneem Ali, Client Director at Ipsos presents an Ipsos iris case study that evaluates integrating sports online audience data into the online media buying and planning journey.
In our ‘You asked, we answered’ series, we show you how to utilise Ipsos iris data to drive impact for your business. In this article to explore the power of Daily Data.
Ipsos is excited to provide an update on what the launch of Ipsos iris, the UKOM endorsed solution for online audience measurement in the UK, means for the industry.
With the advent of UKOM Ipsos iris, industry expert Richard Marks looks at the precedents for handling a change in measurement and argues that it’s important to embrace that change rather than attempt to compare with the past.