Our insights

For in-depth analysis and data-driven insights, please scroll down to access our recent Ipsos iris reports.

Over the past 18 months, the three biggest SVOD players in the UK – Netflix, Disney+ and Amazon...

Ipsos iris is a powerful tool for giving you rich and regular insights on your users, as well as...

Did you know that over 22 million people visit the exercise and fitness category online each...

Social media is huge: the average person spends over a third of their time online on social media...

How can dayparts analysis help me identify opportunities and threats? The internet has...

On 19th September, the Ipsos iris team presented…

Ipsos iris can also look at specific apps, or groups of apps, and break these down into distinct...

Did you know that 49 million people visit online retailers each month? Or that we spend 8% of our...

When it comes to travel, traffic is normally a bad thing – but not online. Here, traffic is...

Social Pulse