New monthly online measurement data is now available in Ipsos iris.

Our UKOM endorsed data shows that automotive was the second-fastest growing category month-on-month, with the number of people visiting automotive sites and apps increasing by 4.4% compared to February.

This growth was mainly driven by younger people, with the automotive category seeing a 26% increase in 18-24 year old visitors in March.

Among the top 10 online car brands by audience size, webuyanycar (+40%) and Carwow (+32%) saw the biggest increase in their monthly visitors.

Learn about the top 20 organisations rankings for free here, now covering March 2024 data.

Ipsos iris gives you an understandable birds-eye view of daily and monthly trends from a total category level, right down to individual website and apps.

The growth in audience for Automotive was driven by younger visitors in particular
webuyanycar and Carwow saw the most growth amongst the top 10 biggest automotive brands in March