New monthly online measurement data is now available in Ipsos iris.
Our UKOM endorsed data shows that automotive was the second-fastest growing category month-on-month, with the number of people visiting automotive sites and apps increasing by 4.4% compared to February.
This growth was mainly driven by younger people, with the automotive category seeing a 26% increase in 18-24 year old visitors in March.
Among the top 10 online car brands by audience size, webuyanycar (+40%) and Carwow (+32%) saw the biggest increase in their monthly visitors.
Learn about the top 20 organisations rankings for free here, now covering March 2024 data.
Ipsos iris gives you an understandable birds-eye view of daily and monthly trends from a total category level, right down to individual website and apps.
