Our insights
For in-depth analysis and data-driven insights, please scroll down to access our recent Ipsos iris reports.
Ipsos iris Case Study: Supporting your sports media planning and audience growth
Tasneem Ali, Client Director at Ipsos presents an Ipsos iris case study that evaluates integrating sports online audience data into the online media buying and planning journey.
You Asked, We Answered: Daily data
In our ‘You asked, we answered’ series, we show you how to utilise Ipsos iris data to drive impact for your business. In this article to explore the power of Daily Data.
Webinar recording | Ipsos iris: A new understanding of online audiences
Ipsos is excited to provide an update on what the launch of Ipsos iris, the UKOM endorsed solution for online audience measurement in the UK, means for the industry.
Don’t look back in anger
With the advent of UKOM Ipsos iris, industry expert Richard Marks looks at the precedents for handling a change in measurement and argues that it’s important to embrace that change rather than attempt to compare with the past.
Ipsos iris April data release, UKOM endorsed
As the new UKOM endorsed solution for online audience measurement in the UK, Ipsos is excited to...
Ipsos iris launches as the new UKOM endorsed UK standard for online audience measurement
Ipsos and the online audience measurement body UKOM (UK Online Measurement Ltd.) announce the launch of Ipsos iris, the new UK industry standard for online audience measurement.
Future-ready trumps future-proof in audience measurement
Author: Katherine Page The popular phrase ‘future proof’ is appealing, but the idea that online...
New Vendor Registration to IAB Europe’s Transparency and Consent Framework
Ipsos MORI join IAB Europe’s Transparency and Consent Framework.
For audience measurement in the digital age, few organisations or JICs can successfully go it alone. David Fletcher looks at how UKOM is finding strength in collaboration
David Fletcher, Chief Data Officer at Wavemaker, explores the collaboration behind Ipsos iris and how the solution is being built for the needs of the industry.
Social Pulse
Duolingo Daypart Analysis
What does your typical evening involve? Dinner? A boxset? Spanish intransitive verbs?UKOM endorsed...
Netflix Winning SVoD Race
The number of people using at least two apps out of Netflix, Amazon Prime Video and Disney+ has...
July’s Banking Top 10
📈 The latest Ipsos iris banking rankings are in, spotlighting the top 10 most visited retail...
Women’s World Cup
15/08/2023 England's quarter final clash with Colombia on Saturday gave the ITVX app its highest...
Barbenheimer
Two weeks ago, the dual release of Barbie and Oppenheimer – dubbed Barbenheimer – drove...
June’s Fashion Top 10
Did you know that SHEIN, Vinted, and Next were among the most visited fashion brands in June...
ChatGPT’s Growth Subsides
The rapid growth of ChatGPT's audience has subsided... Ipsos iris data shows that between December...
Music Streaming Apps
We've used Ipsos iris to compare the three biggest music streaming apps: Apple Music, Spotify and...
Amazon Prime Day
Amazon's annual Prime Day event took place on Tuesday and Wednesday, with shoppers snapping up...