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The recording is now available to view for our latest Ipsos iris and UKOM webinar, Ipsos iris: A new understanding of online audiences.

On 6 July our presenters, Tasneem Ali (Ipsos), Ian Dowds (UKOM), and Rishad Tobaccowala (Author and Senior Advisor to Publicis Groupe), demonstrated the unique features of Ipsos iris and discussed how it can help build a better understanding of your audience.

On the agenda:

  • Ian Dowds, UKOM – Celebrating the launch of new online audience measurement data
  • Rishad Tobaccowala, author and Senior Advisor to Publicis Groupe – The importance of real human understanding and the responsibilities for measurement
  • Tasneem Ali, Ipsos – Ipsos iris in practice: a case study in integrating online audience data into the online media buying and planning journey.

If you would like to know more about Ipsos iris, contact us at: support@ipsosiris.com