Do you know how to make pancakes? If you had to search online for a recipe on Tuesday, then you weren’t alone.
Ipsos iris data shows that audience numbers for bbcgoodfood.com increased by +171% (821k to 2.2m) on Pancake Day (21st February), when compared to the previous Tuesday.
25-34 year olds were the core age group driving this trend, being the age bracket most likely to visit bbcgoodfood.com
that day (+285%). Looking at the wider internet population, males
(+214%) were more likely to visit the website than females (+153%).
A
deep understanding of how different audiences engage with seasonal
events can be a key driver of effective content strategy, leading to
business success, helping brands build loyal followings, and drive
revenue growth over time.