Did you know that 49 million people visit online retailers each month? Or that we spend 8% of our online lives on retail sites and apps? Across over 2,000 brands?

Online retail is a vast and complex category, which is constantly evolving. Combine that with the rapid growth in money and attention being invested into retail media, and it has arguably never been more important to map out and understand this space.

Join us for an Ipsos iris webinar, where we will explore the world of e-commerce and share emerging trends and the latest insights to help you navigate this complexity and know where to invest your time and money.

We will look at exactly where we are spending our time browsing online for established retailers such as Tesco or Asda, and how this has been impacted by the cost of living crisis; the sudden rise of new players like Shein, Vinted and Temu; and how media networks and the need for data is fuelling a trend towards ‘appification’ and loyalty.

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