Our insights
For in-depth analysis and data-driven insights, please scroll down to access our recent Ipsos iris reports.
Announcing the Ipsos iris September Webinar
Did you know that 49 million people visit online retailers each month? Or that we spend 8% of our...
Industry Deep Dive: Travel
When it comes to travel, traffic is normally a bad thing – but not online. Here, traffic is...
You Asked, We Answered: Sexual Orientation Profiling
How do I reach a specialised audience? Ipsos iris gives brands a deep understanding of their...
Industry Deep Dive: Home & Garden
The Home and Garden category reaches 31 million people a month – but how do we unlock the value of...
You Asked, We Answered: Advertising Strategy
How can I prove the value of my brand using Ipsos iris?
Driving Digital Growth: Unleashing the Power of Demographic Data
Ipsos recently hosted the Driving Digital Growth event and were thrilled to have Samantha...
You Asked, We Answered: Maximising Reach and Reducing Waste
How can I maximise my marketing investment across media and reach Light TV viewers?
Driving Digital Growth: Data-Driven Solutions for Better Outcomes
Dave Carpenter of Goodstuff Communications reveals how the Ipsos iris platform is helping to...
You Asked, We Answered: Decision Making
How can Ipsos Iris data give you insights to improve business decision making? One of the key...
Social Pulse
Buy Now, Pay Later
As household budgets feel the pinch, more consumers are turning to Buy Now Pay Later services like...
Ipsos iris ABC Audit
The recent audit of Ipsos iris by ABC UK highlights the importance that we give to upholding...
Pre-loved Fashion
More people are turning to pre-owned platforms than ever before.According to Ipsos iris data,...
Champions League Final
PSG were the big winners in the Men’s Champions League final on Saturday, triumphing 5-0 over...
OpenAI February Update
OpenAI's ChatGPT recently set an unprecedented record with 1 in 5 UK internet users using the...
The Adolescence Effect
Netflix's hit Adolescence has been driving national conversation on online safety for children,...
The London Marathon
As a record number of people finished running 26.2 miles around London on Sunday can attest: it's...
Trading 212
Trump's "liberation day" tariffs have dominated headlines and sent shockwaves around the world.In...
Adwanted Connected
In collaboration with Adwanted, our award-winning Ipsos iris data is now seamlessly integrated...