Our insights
Industry Deep Dive: Home & Garden
The Home and Garden category reaches 31 million people a month – but how do we unlock the value of...
You Asked, We Answered: Advertising Strategy
How can I prove the value of my brand using Ipsos iris?
Driving Digital Growth: Unleashing the Power of Demographic Data
Ipsos recently hosted the Driving Digital Growth event and were thrilled to have Samantha...
You Asked, We Answered: Maximising Reach and Reducing Waste
How can I maximise my marketing investment across media and reach Light TV viewers?
Driving Digital Growth: Data-Driven Solutions for Better Outcomes
Dave Carpenter of Goodstuff Communications reveals how the Ipsos iris platform is helping to...
You Asked, We Answered: Decision Making
How can Ipsos Iris data give you insights to improve business decision making? One of the key...
Industry Deep Dive: Events & Attractions
2021-22 was a key time for the Events and Attractions category, as pandemic restrictions were...
Industry Deep Dive: Retail Fashion
We’ve used the Ipsos iris tool to analyse the Fashion, Style and Beauty retail category online:...
Industry Deep Dive: Finance & Banking
We’ve taken an in-depth look at the financial servicesindustry and pulled out the most important...
Social Pulse
International Women’s Day 2024
This IWD, we’ve used Ipsos iris to look at the difference between the time spent by men and women...
Ipsos iris & UKOM Win at AMRAs
The team won the award for Best Media Research Tracking or Syndicated Project in recognition of...
Leading Map Apps of London
Did you know that the daily reach of the leading map apps is higher in London compared rest of the...
Valentine’s Day 2024
Valentine's Day may be the most romantic day of the year, but if you're looking to find a date,...
Pancake Day 2024
Do you know how to make pancakes without a recipe? If you had to search online on Tuesday, then...
Olio App Doubles Users
The Olio "Share More, Waste Less" app has more than doubled its users over 12 months, making it...
Ipsos iris & UKOM Awarded by MRG
Thrilled to share that UKOM and the Ipsos iris team have been honoured at the Media Research Group...
Monzo Bank Most Popular for 25-34
Did you know that Monzo Bank is the most used banking app among 25-34 year olds?According to Ipsos...
Black Friday 2023
Black Friday is one of the most popular shopping periods for people to bag great discounts. With...