Our insights
For in-depth analysis and data-driven insights, please scroll down to access our recent Ipsos iris reports.
You Asked, We Answered: Sexual Orientation Profiling
How do I reach a specialised audience? Ipsos iris gives brands a deep understanding of their...
Industry Deep Dive: Home & Garden
The Home and Garden category reaches 31 million people a month – but how do we unlock the value of...
You Asked, We Answered: Advertising Strategy
How can I prove the value of my brand using Ipsos iris?
Driving Digital Growth: Unleashing the Power of Demographic Data
Ipsos recently hosted the Driving Digital Growth event and were thrilled to have Samantha...
You Asked, We Answered: Maximising Reach and Reducing Waste
How can I maximise my marketing investment across media and reach Light TV viewers?
Driving Digital Growth: Data-Driven Solutions for Better Outcomes
Dave Carpenter of Goodstuff Communications reveals how the Ipsos iris platform is helping to...
You Asked, We Answered: Decision Making
How can Ipsos Iris data give you insights to improve business decision making? One of the key...
Industry Deep Dive: Events & Attractions
2021-22 was a key time for the Events and Attractions category, as pandemic restrictions were...
Industry Deep Dive: Retail Fashion
We’ve used the Ipsos iris tool to analyse the Fashion, Style and Beauty retail category online:...
Social Pulse
TikTok’s Biggest Day
TikTok had its biggest ever day in the UK on Sunday, the day that the app briefly went dark in the...
New Year, New Me
New year, new me? For some yes, others may be letting the new year start a little bit slower.As...
US Election & The Guardian
The results of the US election saw The Guardian enjoy its second biggest day of the year for time...
Total monthly users for Uber app
Uber has seen monthly users for its mobile app increase by 28% year on year.Data from the UKOM...
Reddit’s monthly users are up by 10m year-on-year
Monthly users of Reddit have increased by an incredible 10 million (+60%) year on year.UKOM...
World Mental Health Day 2024
Today marks World Mental Health Day.Using UKOM endorsed data from Ipsos iris, we can see that...
X loses 4m+ users in 2 years
There has been a 1 million month-on-month increase in users for X, formerly Twitter, according to...
The Impact of the Olympics
The 2024 Olympics kicked off in Paris last Friday and our desire to keep up with the latest wins...
Ipsos iris wins at AOP’s DPA 2024
Our Ipsos iris team is overjoyed to have won their third award in 7 months, a testament to their...