Our insights
Industry Deep Dive: Home & Garden
The Home and Garden category reaches 31 million people a month – but how do we unlock the value of...
You Asked, We Answered: Advertising Strategy
How can I prove the value of my brand using Ipsos iris?
Driving Digital Growth: Unleashing the Power of Demographic Data
Ipsos recently hosted the Driving Digital Growth event and were thrilled to have Samantha...
You Asked, We Answered: Maximising Reach and Reducing Waste
How can I maximise my marketing investment across media and reach Light TV viewers?
Driving Digital Growth: Data-Driven Solutions for Better Outcomes
Dave Carpenter of Goodstuff Communications reveals how the Ipsos iris platform is helping to...
You Asked, We Answered: Decision Making
How can Ipsos Iris data give you insights to improve business decision making? One of the key...
Industry Deep Dive: Events & Attractions
2021-22 was a key time for the Events and Attractions category, as pandemic restrictions were...
Industry Deep Dive: Retail Fashion
We’ve used the Ipsos iris tool to analyse the Fashion, Style and Beauty retail category online:...
Industry Deep Dive: Finance & Banking
We’ve taken an in-depth look at the financial servicesindustry and pulled out the most important...
Social Pulse
Monzo Bank Most Popular for 25-34
Did you know that Monzo Bank is the most used banking app among 25-34 year olds?According to Ipsos...
Black Friday 2023
Black Friday is one of the most popular shopping periods for people to bag great discounts. With...
Duolingo Daypart Analysis
What does your typical evening involve? Dinner? A boxset? Spanish intransitive verbs?UKOM endorsed...
Netflix Winning SVoD Race
The number of people using at least two apps out of Netflix, Amazon Prime Video and Disney+ has...
July’s Banking Top 10
📈 The latest Ipsos iris banking rankings are in, spotlighting the top 10 most visited retail...
Women’s World Cup
15/08/2023 England's quarter final clash with Colombia on Saturday gave the ITVX app its highest...
Barbenheimer
Two weeks ago, the dual release of Barbie and Oppenheimer – dubbed Barbenheimer – drove...
June’s Fashion Top 10
Did you know that SHEIN, Vinted, and Next were among the most visited fashion brands in June...
ChatGPT’s Growth Subsides
The rapid growth of ChatGPT's audience has subsided... Ipsos iris data shows that between December...