Charita. Lala | Ipsos iris

Helping online publishers to grow and retain audiences using granular location data

Ipsos iris now allows analysis by top 100 cities and towns Helping you to better understand local audiences, the release of the UK’s top 100 cities and towns, by population size, is the latest development to our Ipsos iris solution*. This additional demographic...

UKOM’s September 2021 Digital Market Overview

Ipsos insights

Welcome to the September 2021 Digital Market Overview. This is the first report since Ipsos iris became UKOM’s approved solution for internet audience measurement data. The DMO provides a top-line snapshot of the UK population’s online behaviour across PCs, tablets...

Ipsos iris Case Study: Growing your audience in the travel sector

Case Studies, Ipsos insights

This case study provides a deep dive into the travel category using Ipsos iris data. Ipsos iris is the UKOM endorsed solution for online audience measurement in the UK. The analysis uncovers an in-depth understanding of the online travel agent sector and its key...

Ipsos iris Reporting Interface

How it works

Our intuitive and straightforward reporting interface covers the whole digital journey in one place and has a smarter design to help you make better decisions. The interface has two main functions: daily dashboard and report types. Watch the video which demonstrates...

You Asked, We Answered: Social Media Audiences

Ipsos insights, You asked, we answered

How do I leverage Ipsos iris lifestyle data to effectively customise a campaign for social media audiences? Ipsos iris has over 30 lifestyle statements available, allowing subscribers to go beyond the standard demographics and truly understand the motivations behind...

Helping online publishers to grow and retain audiences using granular location data

UKOM’s September 2021 Digital Market Overview

Ipsos iris Case Study: Growing your audience in the travel sector

Ipsos iris Reporting Interface

You Asked, We Answered: Social Media Audiences

Recent Insights