Our insights
For in-depth analysis and data-driven insights, please scroll down to access our recent Ipsos iris reports.
Exploring Digital: Tapping into the value of gamers
Mobile Gaming is having a moment It’s attracting significant investment from the likes of...
Understanding LGB+ Audiences Online
During Pride month last year, we added sexual orientation data to Ipsos iris, to help profile...
How heavy visitation unlocks differences in SVOD audiences
Over the past 18 months, the three biggest SVOD players in the UK – Netflix, Disney+ and Amazon...
The Emerging Trends of 2023
Ipsos iris is a powerful tool for giving you rich and regular insights on your users, as well as...
Industry Deep Dive: Fitness & Exercise
Did you know that over 22 million people visit the exercise and fitness category online each...
Industry Deep Dive: Social Media
Social media is huge: the average person spends over a third of their time online on social media...
You Asked, We Answered: Daypart Analysis
How can dayparts analysis help me identify opportunities and threats? The internet has...
Webinar | Exploring Digital Retail: Unlocking the Online Opportunity
On 19th September, the Ipsos iris team presented…
Did You Know? Dating Apps
Ipsos iris can also look at specific apps, or groups of apps, and break these down into distinct...
Social Pulse
Online Safety Act
It's been one month since the Online Safety Act came into force in the UK and Ipsos has been...
Summer of Love
Has it been a summer of love? According to data from Ipsos iris, it might have been for Hinge...
Jet2 & Airlines
You may have heard “nothing beats a Jet2 holiday” making the rounds on social media this summer -...
Womens Euro Final
England’s win in the Women’s Euro final was the most watched live television event of the year so...
Supermarket Loyalty Apps
Loyalty schemes have been a pillar of the grocery category for decades, but there has been renewed...
Chess
Chess is undergoing a digital renaissance, and it’s highlighting new digital opportunities for...
Amazon Prime Day 2025
The Amazon Prime Day 2025 frenzy has subsided, and a fascinating trend has emerged from the noise....
ITVX & Disney+
The UK's streaming landscape is set for a significant shake-up! From 16th July, Disney+ and ITVX...
Deals & Cashback
Everyone loves a bargain: whether that’s perusing Amazon's Prime Day sale or the simple...