Our insights
For in-depth analysis and data-driven insights, please scroll down to access our recent Ipsos iris reports.
How heavy visitation unlocks differences in SVOD audiences
Over the past 18 months, the three biggest SVOD players in the UK – Netflix, Disney+ and Amazon...
The Emerging Trends of 2023
Ipsos iris is a powerful tool for giving you rich and regular insights on your users, as well as...
Industry Deep Dive: Fitness & Exercise
Did you know that over 22 million people visit the exercise and fitness category online each...
Industry Deep Dive: Social Media
Social media is huge: the average person spends over a third of their time online on social media...
You Asked, We Answered: Daypart Analysis
How can dayparts analysis help me identify opportunities and threats? The internet has...
Webinar | Exploring Digital Retail: Unlocking the Online Opportunity
On 19th September, the Ipsos iris team presented…
Did You Know? Dating Apps
Ipsos iris can also look at specific apps, or groups of apps, and break these down into distinct...
Announcing the Ipsos iris September Webinar
Did you know that 49 million people visit online retailers each month? Or that we spend 8% of our...
Industry Deep Dive: Travel
When it comes to travel, traffic is normally a bad thing – but not online. Here, traffic is...
Social Pulse
Trading 212
Trump's "liberation day" tariffs have dominated headlines and sent shockwaves around the world.In...
Adwanted Connected
In collaboration with Adwanted, our award-winning Ipsos iris data is now seamlessly integrated...
Vitamins & Minerals
We're seeing people are increasingly concerned with actively managing their own health.Whether...
Activewear brands
Spring is in the air, the sun is out, and marathon season is upon us, which is why we’ve used the...
Ordering in
The food delivery market is serving up some impressive growth! Over the past year the category has...
Monzo turns ten
Happy 10th birthday to Monzo Bank!Using Ipsos iris, we've broken down the digital bank's monthly...
Looking for Love?
Looking for love this Valentine's day? If you're looking on dating apps, it might be worth waiting...
TikTok’s Biggest Day
TikTok had its biggest ever day in the UK on Sunday, the day that the app briefly went dark in the...
New Year, New Me
New year, new me? For some yes, others may be letting the new year start a little bit slower.As...