Our insights
Did You Know? Dating Apps
Ipsos iris can also look at specific apps, or groups of apps, and break these down into distinct...
Announcing the Ipsos iris September Webinar
Did you know that 49 million people visit online retailers each month? Or that we spend 8% of our...
Industry Deep Dive: Travel
When it comes to travel, traffic is normally a bad thing – but not online. Here, traffic is...
You Asked, We Answered: Sexual Orientation Profiling
How do I reach a specialised audience? Ipsos iris gives brands a deep understanding of their...
Industry Deep Dive: Home & Garden
The Home and Garden category reaches 31 million people a month – but how do we unlock the value of...
You Asked, We Answered: Advertising Strategy
How can I prove the value of my brand using Ipsos iris?
Driving Digital Growth: Unleashing the Power of Demographic Data
Ipsos recently hosted the Driving Digital Growth event and were thrilled to have Samantha...
You Asked, We Answered: Maximising Reach and Reducing Waste
How can I maximise my marketing investment across media and reach Light TV viewers?
Driving Digital Growth: Data-Driven Solutions for Better Outcomes
Dave Carpenter of Goodstuff Communications reveals how the Ipsos iris platform is helping to...
Social Pulse
The Grand National 2024
Giddy-up! 'I am Maximus' may have won the Grand National on Saturday, but what was the impact of...
OpenAI April Update
Generative AI is a growth area across the country, but did you know how many people are...
International Women’s Day 2024
This IWD, we’ve used Ipsos iris to look at the difference between the time spent by men and women...
Ipsos iris & UKOM Win at AMRAs
The team won the award for Best Media Research Tracking or Syndicated Project in recognition of...
Leading Map Apps of London
Did you know that the daily reach of the leading map apps is higher in London compared rest of the...
Valentine’s Day 2024
Valentine's Day may be the most romantic day of the year, but if you're looking to find a date,...
Pancake Day 2024
Do you know how to make pancakes without a recipe? If you had to search online on Tuesday, then...
Olio App Doubles Users
The Olio "Share More, Waste Less" app has more than doubled its users over 12 months, making it...
Ipsos iris & UKOM Awarded by MRG
Thrilled to share that UKOM and the Ipsos iris team have been honoured at the Media Research Group...