Ipsos insights, You asked, we answered
How do I grow market share? By relying on digital analytic tools to understand your own website audiences, you can only get part of the picture. To drive and grow market share, a more holistic view of your market and your relative performance against competitors is...
Ipsos insights, You asked, we answered
How can I target and market to sports enthusiasts across the internet? Ipsos iris data helps marketers make informed decisions about their category, brand, and online audiences by leveraging granular and robust data available in an easy-to-use interface. As we...
Ipsos insights, You asked, we answered
How do I gain a better market understanding through advanced audience segments? Granular audience profiles can help you understand and navigate market changes. For instance, in financial services it is estimated that by the end of 2022, 93% [1] of the UK adult...
Ipsos insights, You asked, we answered
How do I effectively plan in 2022 to engage more with the right audience? Ipsos iris data helps marketers make informed decisions about their category, brand, and online audiences by leveraging granular and robust data available in an easy-to-use interface. Let’s...
Ipsos insights, You asked, we answered
How do I leverage Ipsos iris lifestyle data to effectively customise a campaign for social media audiences? Ipsos iris has over 30 lifestyle statements available, allowing subscribers to go beyond the standard demographics and truly understand the motivations behind...
Ipsos insights, You asked, we answered
How do I leverage Ipsos iris Daily Data to gain a deeper understanding of online audiences? Ipsos iris (the UKOM-endorsed solution for UK online audience measurement) was created by Ipsos to provide richer insights across online audiences. With a 36-hour turnaround...
