Ipsos iris
  • Home
  • Offer
  • Custom
  • Insights
  • Team
  • FAQs
  • Rankings
  • Contact
  • Sign in
Select Page
You Asked, We Answered: Competitive intelligence

You Asked, We Answered: Competitive intelligence

Ipsos insights, You asked, we answered

How do I grow market share? By relying on digital analytic tools to understand your own website audiences, you can only get part of the picture. To drive and grow market share, a more holistic view of your market and your relative performance against competitors is...
You Asked, We Answered: Visitation Behaviour

You Asked, We Answered: Visitation Behaviour

Ipsos insights, You asked, we answered

How can I target and market to sports enthusiasts across the internet? Ipsos iris data helps marketers make informed decisions about their category, brand, and online audiences by leveraging granular and robust data available in an easy-to-use interface. As we...
You Asked, We Answered: Audience Segmentations

You Asked, We Answered: Audience Segmentations

Ipsos insights, You asked, we answered

How do I gain a better market understanding through advanced audience segments? Granular audience profiles can help you understand and navigate market changes. For instance, in financial services it is estimated that by the end of 2022, 93% [1] of the UK adult...
You Asked, We Answered: Lifestyle Statements

You Asked, We Answered: Lifestyle Statements

Ipsos insights, You asked, we answered

How do I effectively plan in 2022 to engage more with the right audience? Ipsos iris data helps marketers make informed decisions about their category, brand, and online audiences by leveraging granular and robust data available in an easy-to-use interface. Let’s...
You Asked, We Answered: Social Media Audiences

You Asked, We Answered: Social Media Audiences

Ipsos insights, You asked, we answered

How do I leverage Ipsos iris lifestyle data to effectively customise a campaign for social media audiences? Ipsos iris has over 30 lifestyle statements available, allowing subscribers to go beyond the standard demographics and truly understand the motivations behind...
You Asked, We Answered: Daily data

You Asked, We Answered: Daily data

Ipsos insights, You asked, we answered

How do I leverage Ipsos iris Daily Data to gain a deeper understanding of online audiences? Ipsos iris (the UKOM-endorsed solution for UK online audience measurement) was created by Ipsos to provide richer insights across online audiences. With a 36-hour turnaround...
Next Entries »

Recent Insights

  • Buy Now, Pay Later
  • Ipsos iris ABC Audit
  • Pre-loved Fashion
  • Champions League Final
  • New report: The online lives of 15-24s

Ipsos iris
The UK industry standard for online audience measurement

Legal

Privacy

Site-Centric Privacy

Cookie Policy

Are you a potential panellist or interested in joining our Ipsos iris panel? Visit our panel site here.

  • Follow
  • Follow
  • Follow
Transparency and consent framework. Approved vendor. IAB Europe.
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkCookie policy