Ipsos iris Case Study: Supporting your sports media planning and audience growth
Ipsos iris is the UKOM endorsed solution for online audience measurement in the UK. Tasneem Ali, Client Director at Ipsos presents an Ipsos iris case study that provides an overview of the sports category, key players and how to leverage your current audience to...
You Asked, We Answered: Daily data
How do I leverage Ipsos iris Daily Data to gain a deeper understanding of online audiences? Ipsos iris (the UKOM-endorsed solution for UK online audience measurement) was created by Ipsos to provide richer insights across online audiences. With a 36-hour turnaround...
Media in Context: The changing role of media in COVID-19 lockdown
24 March 2020: the day that Disney+ launched in the UK. It was a day that many, like me, had been eagerly anticipating for some time, keen to learn whether the latest ‘game changer’ lived up to expectations and the extent to which it would shake up the already...
Next Episode: The opportunity for podcasts
Author: Samara Vasconcelos Cunha With so many media choices available to us, including both live and on demand options, the way people consume media is rapidly changing. In my case, as a female in her early 30s living in London (but originally from Brazil), my own...