Case Studies, Ipsos insights
This case study provides a deep dive into the travel category using Ipsos iris data. Ipsos iris is the UKOM endorsed solution for online audience measurement in the UK. The analysis uncovers an in-depth understanding of the online travel agent sector and its key...
Ipsos insights, You asked, we answered
How do I leverage Ipsos iris lifestyle data to effectively customise a campaign for social media audiences? Ipsos iris has over 30 lifestyle statements available, allowing subscribers to go beyond the standard demographics and truly understand the motivations behind...
Case Studies, Ipsos insights
Ipsos iris is the UKOM endorsed solution for online audience measurement in the UK. Tasneem Ali, Client Director at Ipsos presents an Ipsos iris case study that provides an overview of the sports category, key players and how to leverage your current audience to...
Ipsos insights, You asked, we answered
How do I leverage Ipsos iris Daily Data to gain a deeper understanding of online audiences? Ipsos iris (the UKOM-endorsed solution for UK online audience measurement) was created by Ipsos to provide richer insights across online audiences. With a 36-hour turnaround...
