Event recording | Ipsos iris: Driving digital growth
Our lives revolve around the internet and understanding an audience’s digital behaviour is key to making smarter marketing decisions. But, given how vast and complex it is, how can we understand what audiences are doing online? Watch the recording of this Ipsos...
You Asked, We Answered: Visitation Behaviour
How can I target and market to sports enthusiasts across the internet? Ipsos iris data helps marketers make informed decisions about their category, brand, and online audiences by leveraging granular and robust data available in an easy-to-use interface. As we...
UKOM’s July 2022 Digital Market Overview
Welcome to the July 2022 Digital Market Overview. Using UKOM approved data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across PCs, tablets and smartphones. Source: © Ipsos, Ipsos iris Online...
UKOM’s April 2022 Digital Market Overview
Welcome to the April 2022 Digital Market Overview. Using UKOM approved data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across PCs, tablets and smartphones. Source: © Ipsos, Ipsos iris Online...