Ipsos insights, You asked, we answered
How do I reach a specialised audience? Ipsos iris gives brands a deep understanding of their audience and their sector, with over 60 different profiling variables available across age, income, media consumption and a wide range of lifestyle statements. This month we...
Ipsos insights, You asked, we answered
How can I prove the value of my brand? Ipsos iris equips commercial teams with the audience insight and ammunition they need to develop and win business. As well as providing reach metrics for thousands of websites and apps, iris also offers extensive audience...
Ipsos insights, You asked, we answered
How can I maximise my marketing investment across media and reach Light TV viewers? Ipsos iris data provides you with the tools you need to target hard to reach audiences so that you can build awareness, engagement, and improve both efficiency and effectiveness of...
