You Asked, We Answered: Decision Making
How can Ipsos Iris data give you insights to improve business decision making? One of the key benefits of the Ipsos iris dataset is the level of granular insight it provides across websites and target audiences. A digital publisher can profile their audience on...
Industry Deep Dive: Events & Attractions
2021-22 was a key time for the Events and Attractions category, as pandemic restrictions were lifted in the UK and the sector began to recover. By utilising Ipsos iris’s platform, several key themes have emerged over this period. Events and Attractions content reaches...
Industry Deep Dive: Retail Fashion
We’ve used the Ipsos iris tool to analyse the Fashion, Style and Beauty retail category online: looking at what content is being consumed, who the audience is, and highlighting some key trends for Spring / Summer 2022. Iris data shoaws there was an audience of 35m for...
Industry Deep Dive: Finance & Banking
We’ve taken an in-depth look at the financial services industry and pulled out the most important and exciting figures from our Ipsos iris platform to form this report. Our financial lives are increasingly lived online, a fact borne out by iris data which shows that...