Our insights
Don’t look back in anger
With the advent of UKOM Ipsos iris, industry expert Richard Marks looks at the precedents for handling a change in measurement and argues that it’s important to embrace that change rather than attempt to compare with the past.
Ipsos iris April data release, UKOM endorsed
As the new UKOM endorsed solution for online audience measurement in the UK, Ipsos is excited to...
Ipsos iris launches as the new UKOM endorsed UK standard for online audience measurement
Ipsos and the online audience measurement body UKOM (UK Online Measurement Ltd.) announce the launch of Ipsos iris, the new UK industry standard for online audience measurement.
Future-ready trumps future-proof in audience measurement
Author: Katherine Page The popular phrase ‘future proof’ is appealing, but the idea that online...
New Vendor Registration to IAB Europe’s Transparency and Consent Framework
Ipsos MORI join IAB Europe’s Transparency and Consent Framework.
For audience measurement in the digital age, few organisations or JICs can successfully go it alone. David Fletcher looks at how UKOM is finding strength in collaboration
David Fletcher, Chief Data Officer at Wavemaker, explores the collaboration behind Ipsos iris and how the solution is being built for the needs of the industry.
Media in Context: The changing role of media in COVID-19 lockdown
This whitepaper explores changing media habits during the UK’s COVID-19 lockdown and the opportunities if holds for media brands.
Next Episode: The opportunity for podcasts
Next Episode: The Opportunity for Podcasts, explores the opportunities for podcasts in a rapidly changing media environment, using RAJAR’s MIDAS and BBC Compass data.
Mixed Mode Surveys: Enhancing quality using online and face-to-face
This paper explores a variety of approaches where offline and online interviewing can work together to maximise response and minimise survey error.
Social Pulse
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