Our insights
For in-depth analysis and data-driven insights, please scroll down to access our recent Ipsos iris reports.
Webinar recording | Ipsos iris: A new understanding of online audiences
Ipsos is excited to provide an update on what the launch of Ipsos iris, the UKOM endorsed solution for online audience measurement in the UK, means for the industry.
Don’t look back in anger
With the advent of UKOM Ipsos iris, industry expert Richard Marks looks at the precedents for handling a change in measurement and argues that it’s important to embrace that change rather than attempt to compare with the past.
Ipsos iris April data release, UKOM endorsed
As the new UKOM endorsed solution for online audience measurement in the UK, Ipsos is excited to...
Ipsos iris launches as the new UKOM endorsed UK standard for online audience measurement
Ipsos and the online audience measurement body UKOM (UK Online Measurement Ltd.) announce the launch of Ipsos iris, the new UK industry standard for online audience measurement.
Future-ready trumps future-proof in audience measurement
Author: Katherine Page The popular phrase ‘future proof’ is appealing, but the idea that online...
New Vendor Registration to IAB Europe’s Transparency and Consent Framework
Ipsos MORI join IAB Europe’s Transparency and Consent Framework.
For audience measurement in the digital age, few organisations or JICs can successfully go it alone. David Fletcher looks at how UKOM is finding strength in collaboration
David Fletcher, Chief Data Officer at Wavemaker, explores the collaboration behind Ipsos iris and how the solution is being built for the needs of the industry.
Media in Context: The changing role of media in COVID-19 lockdown
This whitepaper explores changing media habits during the UK’s COVID-19 lockdown and the opportunities if holds for media brands.
Next Episode: The opportunity for podcasts
Next Episode: The Opportunity for Podcasts, explores the opportunities for podcasts in a rapidly changing media environment, using RAJAR’s MIDAS and BBC Compass data.
Social Pulse
Apple TV+
The streaming market is increasingly fragmented, with more and more players competing for our...
King Charles’ Coronation
With the crowning of King Charles III representing the first coronation in seventy years, it is...
International Women’s Day
Did you know that women spend 50% longer accessing online gaming websites and apps each month...
The Fastest Growing Category
What is the fastest growing digital category in 2023? Despite record levels of inflation and...
May 2023 Bank Holidays
What are your plans for all those Bank Holidays in May? A long walk to a country pub, settling...
TikTok in April 2023
TikTok may have been capturing headlines in the US recently, but in the UK it's been capturing our...
Gary Lineker
Gary Lineker has dominated the headlines over the last week, perhaps nowhere more so than on the...
Pancake Day 2023
Do you know how to make pancakes? If you had to search online for a recipe on Tuesday, then you...
ChatGPT: February 2023
Following ChatGPT’s public launch, leading tech companies such as Microsoft and Google have...