Ipsos insights
In the year 2000, the dawn of the social media age, a video of a muscular man dancing at a parade became one of the first viral videos in the history of the internet. In the 20 years since ‘The Techno Viking’, the landscape has drastically changed, and the Viking’s...
Ipsos insights
Looking back on 2019 we can say that some of the most discussed voices of the year have been digital. Alexa, Siri, Cortana and Google Assistant have rapidly made their way into millions of homes, making 2019 a big year for voice technology. New devices, updated...
Ipsos insights
In 2018, Digital has found itself under the spotlight. Having received its fair share of positive and negative press, some preach the power of targeting whilst others will remind you that there is a lack of proven viewability. At Ipsos MORI we recognise that...
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