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You Asked, We Answered: Audience Segmentations

You Asked, We Answered: Audience Segmentations

Ipsos insights, You asked, we answered

How do I gain a better market understanding through advanced audience segments? Granular audience profiles can help you understand and navigate market changes. For instance, in financial services it is estimated that by the end of 2022, 93% [1] of the UK adult...
You Asked, We Answered: Lifestyle Statements

You Asked, We Answered: Lifestyle Statements

Ipsos insights, You asked, we answered

How do I effectively plan in 2022 to engage more with the right audience? Ipsos iris data helps marketers make informed decisions about their category, brand, and online audiences by leveraging granular and robust data available in an easy-to-use interface. Let’s...
Updated Ipsos iris universe estimates for January 2022 monthly release

Updated Ipsos iris universe estimates for January 2022 monthly release

News

The latest survey data from PAMCo (for Great Britain) and RAJAR (for Northern Ireland) has been used to update our Ipsos iris Establishment Survey and updated universe estimates in January 2022. The pandemic has led to a considerable change in the number and profile...
Ipsos iris – join the industry in making the best decisions for your clients

Ipsos iris – join the industry in making the best decisions for your clients

News

Launching last year, as the UKOM endorsed solution for UK online audience measurement, Ipsos iris has been quickly adopted by the industry. It is helping companies navigate the online space to grow audiences, sell advertising, and spend advertiser budgets more...
Helping agencies plan online campaigns to provide optimal reach for client’s media budgets

Helping agencies plan online campaigns to provide optimal reach for client’s media budgets

News

Ipsos iris now allows analysis by top 100 cities and towns Helping you to better understand local audiences, the release of the UK’s top 100 cities and towns, by population size, is the latest development to our Ipsos iris solution*. This additional demographic...
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