ChatGPT’s Growth Subsides

ChatGPT’s Growth Subsides

The rapid growth of ChatGPT’s audience has subsided… Ipsos iris data shows that between December 2022 and the end of March 2023, the average daily users for ChatGPT more than quadrupled. Since April however, the audience has plateaued. Using Ipsos...
Music Streaming Apps

Music Streaming Apps

We’ve used Ipsos iris to compare the three biggest music streaming apps: Apple Music, Spotify and Amazon Music.Apple Music has the biggest audience, reaching 25.4 million people in May – over half of all internet users (51%). Spotify had 21.0 million users...
Amazon Prime Day

Amazon Prime Day

Amazon’s annual Prime Day event took place on Tuesday and Wednesday, with shoppers snapping up deals on everything from hair dryers to air fryers. Ipsos iris data shows that despite the cost of living crisis, time spent across the Amazon app and amazon.co.uk was...
Time on Twitter Falls 16% Following Tweet Restrictions

Time on Twitter Falls 16% Following Tweet Restrictions

Published 5th July 2023 Twitter’s decision to apply a temporary limit to the number of tweets users can read in a day has had a big impact on time spent on the site. Ipsos iris data shows a 16% fall in total time spent on the Twitter app on Saturday 1st July –...
Panel Introduction Video

Panel Introduction Video

Ipsos iris is the UK’s official online measurement tracker, set up in conjunction with UKOM, the governing body for UK Online Measurement. Our panel has been running since 2020, with thousands of panel members helping us to better understand how the UK uses the...
Reddit Recovers Following Community Protest

Reddit Recovers Following Community Protest

Our recent analysis of Reddit usage data from May 27th to June 25th reveals a notable impact during the #RedditProtest in June.   Key findings:   📉 A drop in daily audience numbers on June 12th, the day the protest began.   ⏳ Total minutes spent on the platform also...