Social Pulse
Following ChatGPT’s public launch, leading tech companies such as Microsoft and Google have announced plans to harness AI’s potential. Microsoft has partnered with OpenAI, the business behind #ChatGPT, while Google is launching its own AI Chatbot, Bard. In just two...
Social Pulse
The first Sunday of the new year has been dubbed “Dating Sunday”; the busiest day for #dating apps of the year. Tinder reported seeing 35% more swipe activity on 1st January as people update their profiles for 2023. Using Ipsos iris data, we see time being spent on...
Social Pulse
The Cheltenham Gold Cup is one of the largest betting days in the horse racing calendar and this year was no exception. There were significant increases in time being spent across betting apps compared to the previous week for both female and male audiences 18+....
Social Pulse
Valentine’s Day is one of the most awaited events of the year, and it presents brands with a unique opportunity to engage with their audiences in unique ways. Ipsos iris data shows that people approach this romantic holiday differently, and provides meaningful...
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