New monthly online measurement data is now available in Ipsos iris.Our UKOM endorsed data shows that automotive was the second-fastest growing category month-on-month, with the number of people visiting automotive sites and apps increasing by 4.4% compared to...
We are delighted to announce the newest innovation for our online audience measurement platform, Ipsos iris, incorporating YouTube content owner data. The marks a milestone for collaboration in how digital media is measured and understood, unlocking more accurate...
Giddy-up! ‘I am Maximus’ may have won the Grand National on Saturday, but what was the impact of the annual race? UKOM endorsed data from Ipsos iris shows that Sky Betting & Gaming had the day’s biggest audience (1.1m) among betting apps, as well as...
Generative AI is a growth area across the country, but did you know how many people are accessing OpenAI’s ChatGPT monthly? Today, our CEO Kelly Beaver MBE presented at Department for Culture, Media and Sport, showcasing the breadth of data offered by Ipsos. We’ve...
This IWD, we’ve used Ipsos iris to look at the difference between the time spent by men and women visiting careers sites and apps online. When we compare men and women, we can see that between the ages of 18 and 34, women spend more time on the careers category than...
The team won the award for Best Media Research Tracking or Syndicated Project in recognition of the “innovative solutions deployed to enhance the Ipsos iris solution as well as getting the team to work so collaboratively”. We are thrilled to accept this...
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