Buy Now, Pay Later

Buy Now, Pay Later

As household budgets feel the pinch, more consumers are turning to Buy Now Pay Later services like Clearpay and Klarna to spread the cost of purchases. According to data from Ipsos iris, usage is surging, with monthly visitors to Clearpay up 79% year on year, while...
Ipsos iris ABC Audit

Ipsos iris ABC Audit

The recent audit of Ipsos iris by ABC UK highlights the importance that we give to upholding industry standards, transparency, and our commitment to accuracy.As James Oates notes, “We’re thrilled with ABC’s audit affirming our robust data systems and...
Pre-loved Fashion

Pre-loved Fashion

More people are turning to pre-owned platforms than ever before.According to Ipsos iris data, Vinted has seen a 23% increase in users year-on-year, with over a quarter of the UK’s online population now visiting the platform to buy or sell second-hand items each...
Champions League Final

Champions League Final

PSG were the big winners in the Men’s Champions League final on Saturday, triumphing 5-0 over Inter Milan. It was also a big night for Warner Bros. Discovery’s Discovery+ who broadcast the game free-to-air. Time spent on the Discovery+ app was up 483% on the...
OpenAI February Update

OpenAI February Update

OpenAI’s ChatGPT recently set an unprecedented record with 1 in 5 UK internet users using the platform.Our UKOM endorsed Ipsos iris platform shows that in February 2025:👨‍👨 More users of OpenAI are men (5.4m monthly users), but women are close behind...
The Adolescence Effect

The Adolescence Effect

Netflix’s hit Adolescence has been driving national conversation on online safety for children, but what impact has it had on online behaviours?New findings today revealed that in the weeks following release, there was minimal change in the average use of some...