This IWD, we’ve used Ipsos iris to look at the difference between the time spent by men and women visiting careers sites and apps online. When we compare men and women, we can see that between the ages of 18 and 34, women spend more time on the careers category than...
The team won the award for Best Media Research Tracking or Syndicated Project in recognition of the “innovative solutions deployed to enhance the Ipsos iris solution as well as getting the team to work so collaboratively”. We are thrilled to accept this...
Did you know that the daily reach of the leading map apps is higher in London compared rest of the UK? Between them the Google Maps, Apple Maps, Citymapper and Waze apps reach over a third (35%) of internet users in London a day, compared to just over a quarter (26%)...
Valentine’s Day may be the most romantic day of the year, but if you’re looking to find a date, you might want to wait for the weekend. Data from the award-winning Ipsos iris shows that in 2023 daily time spent on the three biggest dating apps...
Do you know how to make pancakes without a recipe? If you had to search online on Tuesday, then you weren’t alone. Pancake Day always leads to increases in audience for Immediate Media Co’s BBC Good Food, as hungry cooks rush to remember how many eggs to add to...
The Olio “Share More, Waste Less” app has more than doubled its users over 12 months, making it one of fastest growing apps last year, our award-winning data from Ipsos iris shows. Monthly users of the app increased by 107% in the UK from 2.3m in November...
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