Monzo Bank Most Popular for 25-34

Monzo Bank Most Popular for 25-34

Did you know that Monzo Bank is the most used banking app among 25-34 year olds?According to Ipsos iris, more than one in five people (21.4%) aged 25 to 34 accessed the Monzo app in September 2023, an increase of over two percentage points year on year.While younger...
Duolingo Daypart Analysis

Duolingo Daypart Analysis

What does your typical evening involve? Dinner? A boxset? Spanish intransitive verbs?UKOM endorsed data from Ipsos iris shows that of the top 100 most popular apps in the UK, Duolingo sees the greatest share of its engagement between 8pm and midnight.One third (33%)...
Netflix Winning SVoD Race

Netflix Winning SVoD Race

The number of people using at least two apps out of Netflix, Amazon Prime Video and Disney+ has increased by 20% year on year for mobile and tablet devices.The latest UKOM endorsed data from Ipsos iris shows that the number of people accessing at least two of the...
July’s Banking Top 10

July’s Banking Top 10

📈 The latest Ipsos iris banking rankings are in, spotlighting the top 10 most visited retail banking brands by audience!🏆Leading the pack, Barclays forged ahead with a whopping 10.55 million digital visitors, while Santander UK and NatWest completed the...
Women’s World Cup

Women’s World Cup

15/08/2023 England’s quarter final clash with Colombia on Saturday gave the ITVX app its highest audience of the year – in England, at least.Ipsos iris data shows that 749,000 people in England used the ITVX app on Saturday, 12th August, 96% higher than...
Barbenheimer

Barbenheimer

Two weeks ago, the dual release of Barbie and Oppenheimer – dubbed Barbenheimer – drove film-lovers to the big screen in a weekend promised to be one of the major cultural events of the year. UKOM endorsed data from Ipsos iris shows that the two films drove the...