Published 5th July 2023 Twitter’s decision to apply a temporary limit to the number of tweets users can read in a day has had a big impact on time spent on the site. Ipsos iris data shows a 16% fall in total time spent on the Twitter app on Saturday 1st July –...
Ipsos iris is the UK’s official online measurement tracker, set up in conjunction with UKOM, the governing body for UK Online Measurement. Our panel has been running since 2020, with thousands of panel members helping us to better understand how the UK uses the...
Our recent analysis of Reddit usage data from May 27th to June 25th reveals a notable impact during the #RedditProtest in June. Key findings: 📉 A drop in daily audience numbers on June 12th, the day the protest began. ⏳ Total minutes spent on the platform also...
A long weekend of sport saw the Sky Go app score a hole in one with some of its largest audiences and highest engagement of the year.The start of the Ashes last Friday saw the most time spent on the Sky Go app so far this year, with the total minutes on the app up...
For millions across the country, the rising cost of living continues to be front of mind. Using Ipsos iris, we can see the impact this has had on the audience for price comparison sites, and how this varies across CACI’s Fresco financial segments. The group that has...
The streaming market is increasingly fragmented, with more and more players competing for our attention in a time when incomes are being squeezed. While Apple TV+ remains the smallest of the five most popular paid-for streaming platforms in the UK (Netflix, Amazon...
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