Social Pulse
Did you know that women spend 50% longer accessing online gaming websites and apps each month compared to men? Using UKOM-endorsed Ipsos iris data, on average women spend 10 hours and 24 minutes per month accessing online gaming compared to 6 hours and 55 minutes for...
Social Pulse
What is the fastest growing digital category in 2023? Despite record levels of inflation and rising mortgage rates, Ipsos iris data shows that Homes & Property has seen the largest increase in audience between Q4 2022 and Q1 2023, with almost 2.4 million (+11%)...
Social Pulse
What are your plans for all those Bank Holidays in May? A long walk to a country pub, settling down with a boxset, or maybe assembling some flatpack furniture? UKOM-endorsed Ipsos iris 2022 data shows that IKEA visitors in the UK spent 4.8 times as long browsing its...
Social Pulse
TikTok may have been capturing headlines in the US recently, but in the UK it’s been capturing our attention. By using Ipsos iris, we can look at the top 500 most visited apps in February and see ByteDance’s TikTok topped the list for the highest time spent per...
Social Pulse
Gary Lineker has dominated the headlines over the last week, perhaps nowhere more so than on the BBC itself.Ipsos iris data shows that on Thursday 9th March, the day before Lineker was stood down from presenting duties on Match of the Day, more time was spent on the...
Social Pulse
Do you know how to make pancakes? If you had to search online for a recipe on Tuesday, then you weren’t alone. Ipsos iris data shows that audience numbers for bbcgoodfood.com increased by +171% (821k to 2.2m) on Pancake Day (21st February), when compared to the...
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