Gary Lineker

Gary Lineker

Gary Lineker has dominated the headlines over the last week, perhaps nowhere more so than on the BBC itself.Ipsos iris data shows that on Thursday 9th March, the day before Lineker was stood down from presenting duties on Match of the Day, more time was spent on the...
Pancake Day 2023

Pancake Day 2023

Do you know how to make pancakes? If you had to search online for a recipe on Tuesday, then you weren’t alone. Ipsos iris data shows that audience numbers for bbcgoodfood.com increased by +171% (821k to 2.2m) on Pancake Day (21st February), when compared to the...
ChatGPT: February 2023

ChatGPT: February 2023

Following ChatGPT’s public launch, leading tech companies such as Microsoft and Google have announced plans to harness AI’s potential. Microsoft has partnered with OpenAI, the business behind #ChatGPT, while Google is launching its own AI Chatbot, Bard. In just two...
Dating Sunday

Dating Sunday

The first Sunday of the new year has been dubbed “Dating Sunday”; the busiest day for #dating apps of the year. Tinder reported seeing 35% more swipe activity on 1st January as people update their profiles for 2023. Using Ipsos iris data, we see time being spent on...
Did You Know: Valentine’s Day 2023

Did You Know: Valentine’s Day 2023

Valentine’s Day is one of the most awaited events of the year, and it presents brands with a unique opportunity to engage with their audiences in unique ways. Ipsos iris data shows that people approach this romantic holiday differently, and provides meaningful...