Ipsos insights, You asked, we answered
How can dayparts analysis help me identify opportunities and threats? The internet has revolutionised the fast food and delivery category. Now, at almost any hour of the day, you can order food to your door with just a few clicks or taps. One of the...
Ipsos insights, You asked, we answered
How do I reach a specialised audience? Ipsos iris gives brands a deep understanding of their audience and their sector, with over 60 different profiling variables available across age, income, media consumption and a wide range of lifestyle statements. This month we...
Ipsos insights, You asked, we answered
How can I prove the value of my brand? Ipsos iris equips commercial teams with the audience insight and ammunition they need to develop and win business. As well as providing reach metrics for thousands of websites and apps, iris also offers extensive audience...
Ipsos insights, You asked, we answered
How can I maximise my marketing investment across media and reach Light TV viewers? Ipsos iris data provides you with the tools you need to target hard to reach audiences so that you can build awareness, engagement, and improve both efficiency and effectiveness of...
Ipsos insights, You asked, we answered
How can Ipsos Iris data give you insights to improve business decision making? One of the key benefits of the Ipsos iris dataset is the level of granular insight it provides across websites and target audiences. A digital publisher can profile their audience on...
Ipsos insights, You asked, we answered
How can Ipsos iris underpin my content strategy and development? Ipsos iris is an essential tool when it comes to defining and understanding your audience profiling. With the data, you can tailor your content directly to inform future growth opportunities among...
