Industry Deep Dive: Finance & Banking
We’ve taken an in-depth look at the financial servicesindustry and pulled out the most important and exciting figures from our Ipsosiris platform to form this report. Our financial lives are increasingly livedonline, a fact borne out by iris data which shows that 93%...
Driving Digital Growth: From Insight to Strategy
Amanda Wigginton of PPA shares how magazine publishers are utilising Ipsos iris to drive business strategy, audience engagement and content development at the recent Driving Digital Growth event. Amanda represents magazine publishers through her role with the PPA and...
UKOM’s December 2022 Digital Market Overview
Welcome to the December 2022 Digital Market Overview. Using UKOM endorsed data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across PCs, tablets, and smartphones. Source: © Ipsos, Ipsos iris...
You Asked, We Answered: Content strategy
How can Ipsos iris underpin my content strategy and development? Ipsos iris is an essential tool when it comes to defining and understanding your audience profiling. With the data, you can tailor your content directly to inform future growth opportunities among...