Driving Digital Growth: From Insight to Strategy

Driving Digital Growth: From Insight to Strategy

Amanda Wigginton of PPA shares how magazine publishers are utilising Ipsos iris to drive business strategy, audience engagement and content development at the recent Driving Digital Growth event. Amanda represents magazine publishers through her role with the PPA and...
UKOM’s December 2022 Digital Market Overview

UKOM’s December 2022 Digital Market Overview

Welcome to the December 2022 Digital Market Overview. Using UKOM endorsed data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across PCs, tablets, and smartphones. Source: © Ipsos, Ipsos iris...