What are your plans for all those Bank Holidays in May? A long walk to a country pub, settling down with a boxset, or maybe assembling some flatpack furniture? UKOM-endorsed Ipsos iris 2022 data shows that IKEA visitors in the UK spent 4.8 times as long browsing its...
TikTok may have been capturing headlines in the US recently, but in the UK it’s been capturing our attention. By using Ipsos iris, we can look at the top 500 most visited apps in February and see ByteDance’s TikTok topped the list for the highest time spent per...
Gary Lineker has dominated the headlines over the last week, perhaps nowhere more so than on the BBC itself.Ipsos iris data shows that on Thursday 9th March, the day before Lineker was stood down from presenting duties on Match of the Day, more time was spent on the...
Do you know how to make pancakes? If you had to search online for a recipe on Tuesday, then you weren’t alone. Ipsos iris data shows that audience numbers for bbcgoodfood.com increased by +171% (821k to 2.2m) on Pancake Day (21st February), when compared to the...
Following ChatGPT’s public launch, leading tech companies such as Microsoft and Google have announced plans to harness AI’s potential. Microsoft has partnered with OpenAI, the business behind #ChatGPT, while Google is launching its own AI Chatbot, Bard. In just two...
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