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Ipsos and the online audience measurement body UKOM (UK Online Measurement Ltd.) announce the launch of Ipsos iris, the new UK industry standard for online audience measurement. The launch is the culmination of several years of consultation, design and implementation....
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Author: Katherine Page The popular phrase ‘future proof’ is appealing, but the idea that online audience measurement systems can be somehow ‘proofed’ against market disruption is wrong. Far better to learn with the future, as Katherine Page argues with the imminent...
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Today, Ipsos MORI announced their approved status as the latest vendor to join IAB Europe’s Transparency and Consent framework. The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain ensure that they comply...
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Author: David Fletcher, Chief Data Officer at Wavemaker In their book Six Simple Rules, the Boston Consulting Group authors Yves Morieux and Peter Tollman posit that too many businesses are using management techniques that just don’t fit with modern business...
Ipsos insights
24 March 2020: the day that Disney+ launched in the UK. It was a day that many, like me, had been eagerly anticipating for some time, keen to learn whether the latest ‘game changer’ lived up to expectations and the extent to which it would shake up the already...
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